11/11/2026 | Press release | Distributed by Public on 11/11/2026 12:01
Redmond, Washington - November 11, 2026 - Centific today announced a major evolution of Flow, its AI-native orchestration and governance platform for global content and multilingual AI. The expanded platform helps businesses produce more multilingual content, reach more markets, and reduce costs while improving quality and maintaining control over AI.
Flow uses Harnessed Intelligence™ to apply a company's knowledge, brand standards, and expert decisions across multilingual content production. That knowledge carries forward from one project to the next, helping AI deliver more accurate and consistent results over time.
"AI can produce multilingual content faster than ever, but speed means little if the results don't meet a company's standards," said Jonas Ryberg, Senior Vice President, Multilingual AI at Centific. "Flow puts enterprise knowledge and human expertise to work alongside AI so businesses can increase productivity without sacrificing quality or control."
First introduced in February 2025 to help enterprises improve the speed, cost, and quality of localization, Flow has evolved into an AI-native platform built to orchestrate multilingual AI across enterprise systems, rather than adding AI capabilities to traditional translation workflows.
Centific has expanded Flow beyond traditional localization to support multilingual content across text, voice, and video. Flow retains knowledge from previous projects to improve future work, coordinates AI across existing business systems, and gives enterprises control over when AI operates independently and when human experts intervene.
Flow's expanded capabilities include:
AI-native orchestration: Coordinates multilingual content production across existing enterprise systems, including agentic AI workflows. Flow works with existing translation management systems and content applications without requiring businesses to replace their technology. It governs how AI models and agents perform tasks, apply business rules, and involve human experts when necessary.
Enterprise memory: Retains a company's accumulated knowledge, including terminology, brand guidelines, and expert decisions, so it can inform future work across applications. That knowledge belongs to the customer and remains available even when the underlying AI models change.
Adaptive governance: Applies different levels of automation, quality evaluation, and human review according to content requirements and risk, with documented decisions and traceable workflows.
Continuous improvement: Uses quality evaluations, human feedback, and reinforcement learning to improve multilingual AI performance over time. Corrections and expert decisions inform future work, helping organizations avoid repeating mistakes.
Multimodal capabilities: Supports multilingual content production involving text, voice, video, and other formats, helping organizations manage global experiences across multiple channels.
These capabilities allow enterprises to build on the knowledge they already possess while adapting their multilingual operations to advances in AI.
Centific customers have reported significant improvements in multilingual content production, including a 200-fold increase in language coverage across 37 markets with 50% less review effort and cost. Another customer reduced e-learning localization time from four to five weeks to 24 hours while maintaining more than 97% quality.
Not every type of content requires the same level of oversight. Flow allows businesses to automate routine work while directing culturally sensitive or higher-risk content to human experts. Through Centific's global network of language and AI specialists, enterprises can apply local knowledge and domain expertise where they are needed.
"Companies accumulate valuable knowledge about their brands and markets, but much of it gets lost between projects," said Ryberg. "Flow retains that knowledge and applies it to future work. As AI handles more production tasks, people can focus on the decisions that require their expertise."
Centific was named a Leader in The Forrester Wave™: Localization Services, Q3 2026. The recognition reflects the company's continued investment in AI-native multilingual services and technology.
For more information about Flow, visit Centific's Multilingual AI website.
Centific (www.centific.com) is a global data and AI solutions company backed by Granite Asia, serving leading AI labs and global enterprises with the human expertise, data infrastructure, and evaluation environments needed to build trusted, resilient AI systems. With more than 3,000 employees and a global expert network of over 2 million contributors spanning 230+ markets through its OneForma platform, Centific partners with organizations at the frontier of AI development.