Creatable Inc.
09/20/2026 | Press release | Distributed by Public on 09/20/2026 07:35
Creatable Unifies Creator Content and Retail Media to Drive PDP Conversions
New solution bringing shoppable creator video directly to Retail Media Networks.
Unifying Creator Content and Retail Media at the Point of Sale. Creatable unifies creative production, social media bookings and retail media ads into a single platform, allowing brands to book creators at published rates, secure full usage rights, and deploy shoppable video across the entire funnel, from social media to retail product detail pages (PDPs).
The 4-Step Streamlined Workflow
- Search creators directly from your product page with upfront pricing.
- Secure usage rights and campaign briefs when you book.
- Run creator video assets across all of your retail PDPs.
- Manage ad serving, closed-loop reporting, and automated payouts in a single platform.
Four High-Converting Deployment Formats
- Product Page Carousel: Sponsor creator videos on product pages to drive a 2× conversion lift and an average of 3+ views per session.
- Full-Funnel Ads: Extend authentic creator video from social feeds into retail ad networks.
- Sponsored Video Units: Interactive video players that allow shoppers to add items to their cart without leaving the ad.
- Retail Partnerships: Enable Retail Media Networks (RMNs) to monetize site traffic with high-margin, immersive video.
Key Performance Drivers
- Unify Budgets: Combine creative production and media spend into one transparent transaction.
- Increased Conversions: Drive immediate add-to-cart action on core product pages.
- Higher Average Order Value (AOV): Demonstrate product value and cross-sell opportunities at checkout.
- Elevated Site Engagement: Keep high-intent shoppers engaged with authentic, relatable video.
About Creatable
Creatable is the leading creator platform for e-commerce, enabling enterprise retailers to drive measurable sales through high-performing creator content. By combining proprietary data, AI-powered automation, and dynamic shoppable video technology, Creatable empowers brands to transform their online stores into conversion-optimized destinations.
Ready to turn static retail media spend into high-converting point-of-sale revenue?
Creatable Inc. published this content on September 20, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 20, 2026 at 13:36 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]