UiPath Selected By The Very Group To Drive Smarter Retail Pricing With Agentic AI

As part of its wider transformation programme, The Very Group is collaborating with UiPath to deliver an AI-powered, agentic pricing solution that supports decision-making across its retail brands

London, UK; Wednesday 14th July 2026: TodayUiPath (NYSE: PATH), a leader in business orchestration and automation, announces its three-year agreement withThe Very Group to revamp its pricing strategy using agentic AI.

Following a competitive pitch, UiPath will work with The Very Group to implement an AI-powered, agentic pricing solution bringing faster and more transparent decision-making across its retail brands. This initiative marks a key step in the group's broader journey to building and scaling its agentic AI capabilities.

The collaboration enhances The Very Group's existing data-led pricing strategy with clear AI explainability, alongside advanced solutions such as campaign simulation and optimisation, and sophisticated scenario planning. It will also support alignment across The Very Group's operating model, while removing some of the manual processes so that colleagues have more time to work on more technical, analytical tasks.

As a result, The Very Group expects to optimise gross margin and stock management, whilst improving pricing agility in an increasingly competitive retail environment. The agentic AI will also bring a new level of visibility into performance and margins, while supporting more robust decision-making across the organisation.

"Our collaboration with The Very Group demonstrates how agentic AI can fundamentally reshape retail pricing," said Catherine Frame, Director, Retail Solutions at UiPath. "By combining automation with intelligent, explainable decision-making, retailers can better access a strategic, data-led approach that drives both profitability and customer value."

Sam Wright, Chief Customer and Commercial Officer at The Very Group, added: "We have a range of over 200,000 products and pricing is one of the most powerful levers in retail. The combination of our expertise and their data is helping Very stay ahead of shifting consumer demand and trends to make more informed decisions on pricing and merchandising."

This initiative positions The Very Group at the forefront of retail innovation, leading the way in adopting agentic AI to modernise pricing, with UiPath as a key technology partner enabling this transformation.

Learn more here.

About The Very Group

With annual revenue of over £2bn, The Very Group is a unique digital business that combines online retail and flexible payments. Our digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of more customers.

Across electrical, home, fashion and more, we sell everything our 4.2 million customers could need, except food. And our flexible payment options, which are provided responsibly via our Very Pay platform and regulated by the Financial Conduct Authority, help our customers manage their household budgets.

We have over a hundred years of history behind us, but at our heart there is a passion for change - to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.

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