El Salvador: Retail Foods Annual

The retail sector in El Salvador, valued at approximately $4.5 billion has undergone significant transformation in recent years, driven by economic trends, shifting consumer preferences, and the growing impact of technology. U.S. Consumer-Oriented products remain highly visible in Salvadoran retail outlets, with imports reaching $447 million in 2024, a notable 23 percent increase compared to 2023. This upward trend is expected to continue as major supermarket chains, such as Super Selectos and Walmart, expand their footprint by opening new stores to meet the demands of a growing consumer base that prioritizes convenience and an enhanced shopping experience.