POWDR TEAMS WITH THE COCA-COLA COMPANY AS THE OFFICIAL HYDRATION BEVERAGE PARTNER OF WOODWARD

PARK CITY, Utah, June 27, 2017-POWDR Adventure Lifestyle Co. announced today a new partnership between Woodward, the leader in lifestyle and action-sports programming, and The Coca-Cola Company, the world's largest beverage company.

Part of the POWDR portfolio, Woodward offers innovative facilities and the ultimate camp experience in skateboarding, BMX, mountain biking, snowboarding, freeskiing, scooter, parkour, gymnastics, cheer, dance, digital media and more. Woodward currently has four locations in the United States including the original Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper at Copper Mountain Resort in Summit County, Colorado. Each are open to all ages and ability levels.

"Powerade, and our broad range of beverage offerings,will be the perfect complements to Woodward attendees'morning, afternoon,and evening activities" said Peggy Loos, Coca-Cola North America's vice president of connections activation.

"We're thrilled to welcome The Coca-Cola Company into the Woodward family," said Jody Churich, Woodward's executive vice president and chief operating officer. "Hydration and refreshment are key ingredients in Woodward's mission to empower our participants by building their technical skills, character, courage,and creativity."

Woodward and The Coca-Cola Company have designed fun and unique activities and experiences to create memories for campers such as Powerade hydration stations during camp programming, product samplings, sustainability activations, a custom photo experience, contests, and more.

For more information about Woodward please visit Woodward.com.