Winnebago's Amber Holm: Creating Better Boating Experiences Starts with Listening

As the recreational boating industry works together to grow participation, understanding today's consumer is only part of the equation. The real opportunity lies in how we apply those insights.

In a new video, Amber Holm, Chief Marketing & Experience Officer at Winnebago Industries and a member of the industry-appointed Market Expansion Advisory Group, discusses why businesses must take the time to understand today's consumers. Holm emphasizes the importance of listening to their needs firsthand and applying those learnings across the organization to help create products, services and experiences that better meet consumer expectations.

For more information on Discover Boating's consumer research from Ipsos, CLICK HERE.

Watch the full video.