Answear.com significantly improved profitability in Q2 2025. EBITDA exceeded PLN 20 million

Answear.com, one of the leaders in premium & high-end fashion in Central Europe, reports its financial results for Q2 2025. During this period, the Company returned to a path of profitable growth after a phase of intensive investment. Answear's EBITDA in Q2 2025 amounted to PLN 20.3 million, and PLN 30.2 million in H1 overall. The Company remains the fastest-growing fashion e-commerce platform in Europe. In Q2, revenues increased by 16% year-on-year to PLN 399.3 million, and by 19% in H1 to PLN 751.9 million.

- We closed a successful Q2, in which a particularly important factor was the significant improvement in profitability and an excellent EBITDA result. We are pleased that we managed to achieve this improvement despite continuing marketing activities aimed at building brand awareness of Answear. We remain the fastest-growing fashion e-commerce in Europe, which confirms the effective scaling of our business and further improvement in efficiency - commented Krzysztof Bajołek, CEO of Answear.com.

Answear.com's revenues in Q2 2025 reached PLN 399.3 million, up 16% year-on-year, and PLN 751.9 million in H1 2025, up 19% year-on-year. The gross margin in Q2 improved by 2.7 p.p. year-on-year. The Company generated PLN 20.3 million in EBITDA, compared to a loss of over PLN 10 million in the previous year, and a net profit of PLN 2.8 million, compared with a net loss of PLN 17.6 million a year earlier. In H1 2025, EBITDA reached PLN 30.2 million, with a net profit of PLN 6.5 million. This significant improvement in financial performance was driven by effective cost control and increased operational efficiency.

- For the 12 months ending 30 June 2025, our EBITDA reached PLN 71 million. This shows we are well on track to achieve the PLN 80 million target set in our 2025 incentive program. Additionally, Q4 is traditionally the peak sales season in our industry, and it is still ahead of us - said Jacek Dziaduś, Vice President, CFO of Answear.com

In the past quarter, PRM, the brand dedicated to luxury streetwear & fashion, continued its dynamic growth. Sales revenues increased by 40%, reaching PLN 48.6 million. EBITDA amounted to PLN 1.7 million compared with a loss a year earlier.

- We successfully capitalised on the sneakers sales season, which enabled us to achieve rapid growth. We are consistently expanding our offer and acquiring new brands, reaching a wider group of customers. Our goal is to grow sales while maintaining cost discipline and without burdening the Company's results - said Kamil Bajołek, PRM Brand Director.

In Q2 2025, Answear.com focused on full implementation of its premiumization strategy and consolidating changes in its product portfolio related to the transformation of the offer towards the premium & high-end segment.

- We have successfully carried out the business transformation towards the premium & high-end segment. We are satisfied with the current structure of Answear.com's offer, and we are observing growing loyalty among customers seeking such products. Over the past year, the repurchase rate increased by 4.5 p.p., which clearly confirms the effectiveness of our efforts. - added Krzysztof Bajołek, CEO of Answear.com.

Answear.com is soon to launch a new campaign, "Dress life in what matters", for the autumn-winter season. The campaign will run across all markets through TV ads, sponsorship billboards, digital, and social media channels. It will highlight Answear.com's position and strategy as a platform going beyond traditional e-commerce, creating a narrative of fashion as a language of emotions and human relationships.

In the past quarter, Answear.com expanded its portfolio with brands such as Farm RIO, Ecco, Bimba y Lola, and Pangaia. Meanwhile, PRM will add brands including Wales Bonner, Palm Angels, Anine Bing, Axel Arigato, Rhude, and Vetements.

O Answear.com:

Answear.com is the first Polish online multibrand store offering a wide selection of clothing, footwear, and accessories from over 800 global brands. Its offer includes carefully curated women's, men's, and children's collections from premium, sports, and denim brands. Currently, Answear.com operates in 12 markets, with further expansion planned. Since its launch in 2011, the Company has won over 50 awards and distinctions and earned recognition from thousands of customers, providing continuous fashion inspiration in cooperation with trendsetters and fashion experts. The Company relies on its own logistics centre and proprietary IT solutions, ensuring high operational efficiency, cost minimisation, and an attractive pricing policy. All items in a single order are shipped in one package - for customer convenience and with respect for the environment. Answear.com emphasises fast delivery (same-day in selected Polish cities) and high-quality customer service. The loyalty program Answear Club allows regular customers to shop at even more attractive prices.

O PRM:

PRM is a brand addressing the needs of the urban community by offering carefully selected high-end fashion & sneakers brands, as well as unique collaborations and initiatives promoting culture and design. Its distinctive portfolio includes adidas Originals, New Balance, and well-known Western European brands such as Kenzo, MM6 Maison Margiela, Rick Owens, J.W. Anderson, Ganni, Paul Smith, Fred Perry, Barbour, Coperni, Axel Arigato, Sportmax, and Carhartt WIP. Since April 2024, the first PRM boutique has been operating in Warsaw's Fabryka Norblina, featuring a selection of the most interesting products available through PRM.

Media Contact:

Paweł Strzyżewski

InnerValue Investor Relations

[email protected]

+48 506 229 863