COLDWELL BANKER REALTY ACQUIRES PRIME REAL ESTATE GROUP, EXPANDING PRESENCE IN HUDSON COUNTY

HOBOKEN, N.J. (Sept. 16, 2025) - Coldwell Banker Realty, the leading real estate brokerage in Hudson County, announced today the acquisition of Prime Real Estate Group, a boutique firm based in Hoboken. The move expands Coldwell Banker Realty's footprint in Hudson County to five office locations and strengthens its position as the area's top brokerage, according to Hudson MLS data.

Prime Real Estate Group's office of 60 agents will continue operating from their current location at 98 Park Avenue, now under the Coldwell Banker Realty banner. Principal Broker Jesse Halliburton and Managing Broker Marco Tartaglia will remain in leadership roles, guiding the office's transition and continued growth.

"This is a strategic move that allows us to broaden our services in Hudson County while welcoming a company we've long admired," said Rob Norman, regional president, East, of Coldwell Banker Realty. "Prime Real Estate Group has built a stellar reputation for professionalism and market expertise, and we're thrilled to have them join the Coldwell Banker Realty family."

Founded by Halliburton in 2001, Prime Real Estate Group serves Hoboken, Jersey City, Weehawken and the greater Hudson County area with a focus on new developments and condominiums. The firm has earned recognition for its deep local knowledge and commitment to client service.

"Joining Coldwell Banker Realty is the right next step in the evolution of our office," said Halliburton. "Their global brand, robust marketing and transaction tools, and collaborative company culture will be a tremendous asset to our agents and clients. We're excited to be part of a company that shares our values and vision."

Halliburton brings 30 years of real estate experience, including specialties in residential property sales and working with developers. Throughout his career, Halliburton has bought, sold, renovated, and obtained approvals for the development of land while running a successful, independent brokerage with an average of $5 million in annual gross commission income over the last four years. He previously ran a construction company in Ridgewood and is known for fostering a teamwork-oriented office culture.

Tartaglia, with 20 years in the industry, has held sales roles with companies such as Toll Bros. and has played a key role in Prime Real Estate Group's success alongside Halliburton.

"This partnership marks a new chapter for our Hudson County real estate services," said Jennifer Colamedici, regional vice president of Coldwell Banker Realty. "Jesse and Marco have built something truly special, and we're honored to support their continued leadership. Together, we'll deliver even greater value to our clients and communities."

The acquisition underscores Coldwell Banker Realty's commitment to growth and excellence in Hudson County, where it continues to lead the market in sales and service.

About Coldwell Banker Realty

Coldwell Banker Realty in New Jersey and Rockland County, New York is a leading residential real estate brokerage company with approximately 6,900 affiliated sales associates and 70 office locations. Coldwell Banker Realty is owned by a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS), the largest full-service residential real estate services company in the United States. For more information, visit ColdwellBankerHomes.com.

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Media Contact:Kevin Guhl, [email protected] 973-407-5916