Spoonflower’s Pre-pasted Wallpaper Selected as a Good Housekeeping 2027 Home Reno Awards Winner

[DURHAM, NC] - November 11, 2026 - Spoonflower is proud to announce today that their Pre-Pasted Wallpaper was named a winner in Good Housekeeping's 2027 Home Reno Awards. The recognition marks Spoonflower's first win in Good Housekeeping's Home Reno Awards since the print-on-demand brand was founded in 2008. The full list of awards can be found on goodhousekeeping.com/homereno2027.

Spoonflower's Pre-Pasted wallpaper brings a fresh, design-forward approach to wallpaper, making it easier to elevate a space with color, pattern, and personality. Its water-activated adhesive backing eliminates the need to buy, mix or apply traditional wallpaper paste. Simply add water to activate the adhesive and install the design you love.

Complemented by Spoonflower's expansive library of artist-created designs, Pre-Pasted Wallpaper invites homeowners to create a space that is unmistakably their own. From timeless florals and refined motifs to bold, expressive statement prints, customers will find designs to suit every personal style and space. Every purchase is made on demand and printed in the USA. Spoonflower's print-on-demand model minimizes excess inventory while offering an extraordinary breadth of design choice, reimagining how wallpaper is designed, produced, and purchased with a more personal approach.

This recognition reflects Spoonflower's continued focus on pairing exceptional design choices with innovative products that make decorating more approachable. "At Spoonflower, we believe in always putting the customer first, and the quality and innovation behind our Pre-Pasted Wallpaper reflects this," said George Chao, General Manager of Spoonflower. "We're excited to receive this recognition from Good Housekeeping and look forward to continuing our journey to be leaders in the print-on-demand space."

Each year, engineers and product analysts at the Good Housekeeping Institute, together with a team of home improvement professionals, spend months rigorously evaluating the best products and services for home remodeling and maintenance. As part of the evaluation process, analysts send products into the homes of consumer testers to see how they perform in real-world conditions, while GH design pros weigh in on style and aesthetics. To determine the winners, judges focus on key attributes including quality, value, efficiency, sustainability, and overall design appeal.

About Spoonflower
Spoonflower's mission is to make every space and project as original as the people who imagine them. Spoonflower is the destination to make something truly unique with an unparalleled selection of artist-created designs from around the world. Every order is custom made with premium wallpaper, fabric, and decor.

Media Contacts:
Caroline Walker
[email protected]
Sr. Director of Marketing and Sales

Claire Fields
[email protected]
Sr. Manager of Consumer Marketing