Coupang Play extend multi-year partnership with Formula 1 to exclusively broadcast Formula 1 in South Korea

Formula 1 has announced an extension of its partnership with Coupang Play to exclusively broadcast Formula 1 to fans in South Korea.

As part of the continued collaboration, Coupang Play will elevate the viewing experience for fans with the option to watch every session of a Grand Prix weekend live in 4K ultra-high definition, along with an expansion of its on-site live production offering.

Coupang Play's world-class onsite production team will be at ten Grands Prix in 2026, further taking the broadcast to the next level. Led by commentator Yoon Jae-Soo, South Korea's leading motorsport expert, Coupang Play will deliver in-depth analysis, exclusive driver interviews and special features to ensure fans are fully immersed in the excitement of Formula 1 throughout the season.

Since 2023, Coupang Play has been a contributor to the rising levels of Formula 1 fandom in South Korea. The country has more than five million fans and was the second largest international market for F1® The Movie, behind China.

Michaella Snoeck, Head of Media Rights at Formula 1, said:

"Coupang Play has been an exceptional partner, playing a pivotal role in driving the growth of Formula 1's popularity in South Korea. Its bold, convention-defying approach aligns seamlessly with F1's innovative spirit, and we look forward to continuing this exciting journey together."

John Lee, Head of Sports at Coupang Play, said:

"At a time when the F1 fan base in Korea is growing rapidly, our long-term partnership with F1 marks a significant milestone. Through this collaboration, Coupang Play aims to help F1 connect with more fans in Korea and deliver its unique value to our customers. We look forward to working closely with F1 to capture and share the excellence and excitement that defines Formula 1."