H-E-B sponsors free admission to select Texas nature centers in exchange for recyclable items

Additionally, H-E-B expanded its Carrying Goodness partnership with Goodwill and food banks to extend the use of surplus reusable bags. The program is now active through Goodwill locations in Central Texas, San Antonio, Houston, and South Texas. Through the collaborative project, when donation-filled or empty reusable bags are dropped off at Goodwill locations in the regions listed above, Goodwill will give the bags to the food bank for use in food distributions. Nearly 85,000 bags have been donated since the program's launch on Earth Day 2025. Every H-E-B store also has collection bins at the front entrance for customers to use to recycle plastic bags and other eligible plastic items, such as other retail shopping bags, produce bags, bread bags, dry cleaning bags, newspaper bags, and plastic overwrap for items like paper towels. Curbside customers also can bring eligible plastic items to be recycled when they pick up their orders.