34 video conferencing statistics for businesses (2025)

Video conferencing is one of the most prominent small business tech trendsin recent years. As companies adapt to hybrid and remote work models, video conferencing has become a go-to tool for collaboration, client engagement, and internal alignment. The following statistics offer a closer look at how video conferencing is reshaping the way businesses operate.

We cover statistics about the increasing use of video, its main use cases and benefits, and how it impacts meetings, costs, and employee sentiment.

Must-know video conferencing statistics

Video conferencing has transformed the way we do business and interact with colleagues, especially as remote and flexible work has increased. Here are a few important statistics about video conferencing.

• As of 2023, the global video conferencing market is estimated to be over $10 billion USD. (Grand View Research)
• 67% of companies report having implemented new communication tools this year. (Project.co)

Nearly 66% of U.S. internet users participate in video calls as of November 2023. (Statista)

The rise of video conferencing

How has the use of online meetings changed over time? Video conferencing has steadily increased in the past decade, especially in the last five years. These conference and video calling statistics show that growth in action.

• The U.S. video conferencing market is expected to grow at a compound annual growth rate of more than 8% between 2024 and 2030. (Grand View Research)
• The market is anticipated to grow by $8.84 billion USD by 2029. (Research and Markets)

In 2024, video conferencing saw a market penetration of about 66%, with Zoom leading the video conferencing software market with a 55% share. (Statista)

Video conferencing cost-saving statistics

Video conferencing isn't just about convenience; it's a smart financial move. From cutting travel expenses to reducing overhead, businesses are seeing measurable savings by shifting more of their collaboration online. The stats below break down just how impactful those savings can be.

• According to a 2022 research, U.S. employers can save an estimated $11,000 per year per half-time remote worker, accounting for increased productivity, reduced real estate costs, lower absenteeism, and decreased turnover. (Global Workplace Analytics)
• For companies with 100 employees, reducing unnecessary meetings could save about $2.5 million per year. For companies with 5,000 employees, the savings could exceed $100 million annually. (Otter.ai and Dr. Steven G. Rogelberg)

As of 2022, remote employees spend half as much ($432 per month) on commutes and daily expenses as in-office employees ($863 per month), with factors like inflation and gas prices contributing to this difference. (Owl Labs)

Top use cases for video conferencing

While meetings are a major driver, video conferencing supports a wide range of business needs, from hiring and onboarding to sales calls and cross-functional collaboration. These stats reveal the most common and impactful ways businesses are using video conferencing.

• As of 2020, 50% of recruiters surveyed conduct at least half of their interviews using video. (Jobvite)
• As of 2021, 61% of recruiters surveyed believe the hiring process will continue to combine virtual and in-person aspects, while 22% anticipate all-virtual hiring. (Jobvite)
• As of 2022, 84% of respondents said video conferencing is a critical collaboration tool for remote workers. (Alludo)
• As of 2023, 85% of respondents said collaboration tools are one of the most important parts of a company's digital transformation. (Microsoft)

These numbers make it clear: video conferencing has evolved into a flexible, multi-purpose tool that supports nearly every stage of business operations. It's no longer just a meeting tool, it's a foundation for how businesses communicate, hire, and collaborate.

Time spent in meetings statistics

Employees spend a considerable amount of time in meetings, and the time adds up. While they're very important for collaboration and alignment, excessive or poorly run meetings can drain productivity, cause burnout, and leave employees feeling disengaged. The stats below highlight just how much time we spend in meetings, and why it's important to make every minute count.

• As of 2021, the national average time spent in meetings each week is 4.48 hours. (Deputy)
• As of 2021, 41.8% of employees surveyed shared that typical meetings average from 30 minutes to one hour. (Deputy)
• 46% of workers have three or more meetings per day. (Calendly)
• Enterprise employees spend more time in meetings, with 59% spending five or more hours per week compared to 32% of employees at small-to-midsize businesses. (Calendly)

With nearly half of employees attending multiple meetings a day, meeting culture plays a major role in how teams function and how employees feel. When time isn't managed well, the costs go beyond calendars, affecting morale, focus, and overall productivity.

That's why streamlining meetings with clear agendas, time limits, and the right tools is crucial for keeping teams aligned without burning them out.

Statistics on employee sentiment toward meetings

Employee opinions about meetings are mixed and often contradictory. While many recognize their value for collaboration and communication, others view them as time-consuming. These stats reveal how workers really feel about meetings today, and why structure, clarity, and purpose are more important than ever. (Pro tip: A structured meeting agendacan help you keep meetings as efficient as possible.)

• 23% of employees surveyed feel that communication with coworkers and customers has become more challenging than it was the previous year. (Project.co)
• 61% of employees surveyed feel they regularly waste time in meetings, compared to 65% in 2024. (Project.co)
• A majority of global workers surveyed think virtual collaboration is equal to or better than in-person collaboration, with 50% finding it the same and nearly 30% finding it better in 2022. (Alludo)
• As of 2021, 58% of employees surveyed would rather go to a medical appointment than attend a meeting. (Deputy)
• As of 2021, 25% would rather be stuck in traffic. (Deputy)
• Yet, in one survey, 81% of respondents expressed a feeling that moremeetings would benefit them. (Calendly)

Employee sentiment shows that the quality of meetings matters far more than the quantity. While people understand the role meetings play in teamwork and communication, frustration sets in when they feel disorganized, unproductive, or unnecessary. The good news? Small changes, like setting clear agendas, defining outcomes, and choosing the right format, can go a long way in improving the experience and impact of every meeting.

Webinar statistics

Webinars - seminars or presentations held via video conference - are an excellent use case of video conferencing software. Below are a few statistics about webinars, and if you want more, check out this full list of webinar stats.

• 25% of organizations hold more than 50 webinars per year, while the rest schedule 20 or fewer. (TwentyThree)
• 51% of respondents said webinars are the video format that produces the best results for B2B marketers. (Content Marketing Institute)
• 58% of respondents shared that webinars or virtual events produced the best content marketing results. (Content Marketing Institute)
• The webinar and virtual event market is expected to reach USD $25.06 billion by 2030. (Mordor Intelligence)

The largest market for webinars and virtual events is North America, while the fastest-growing market is Asia-Pacific. (Mordor Intelligence)

Remote workhas never been more accessible or more flexible. With complete collaboration platforms like Zoom Workplace, employees can stay connected through the channels that work best for them, whether that's chat, video, phone, shareable documents, or whiteboards. While video meetings remain a core part of remote teamwork, many day-to-day tasks now happen seamlessly over chat or async tools, giving teams the freedom to communicate in ways that match their style. The stats below offer a closer look at how employees are navigating and thriving in today's remote work environment.

• 98% of workers surveyed would prefer to work remotely at least some of the time for the remainder of their careers. (Buffer)
• 22% of respondents feel flexibility is the biggest benefit of working remotely. (Buffer)
• 75% of remote workers spend between one and 10 hours in meetings per week. (Buffer)
• 62% of remote workers prefer to keep their camera on during video calls; a quarter of respondents said their companies require it. (Buffer)
• Of the 62% of remote workers who prefer to be camera-on, 67% said it's because they find it easier to communicate when seeing someone's expression. (Buffer)
• As of 2022, over 84% of respondents report that video conferencing software leads to an improved remote work experience. (Alludo)

The data is clear: employees want flexibility, not just in where they work, but in how they communicate. Platforms like Zoom Workplace support that flexibility by offering multiple ways to stay connected, whether through a quick chat, a face-to-face call, or a collaborative whiteboard session. When remote teams have the freedom to choose the right tool for the moment, productivity improves, and so does employee satisfaction.

Zoom does a lot more than video conferencing

The right communication platform doesn't just support remote work and collaboration; it simplifies it. Zoom Workplace brings together video meetings, phone calls, team chats, documents, whiteboards, and more into a single, unified experience. That means fewer tools to juggle, smoother workflows, and more time spent on meaningful work.

At the heart of it all is Zoom AI Companion, helping you stay on top of your day by summarizing meetings, drafting messages, and surfacing action items so you can focus on what really matters. Whether you're running a fully remote team or supporting a hybrid workforce, Zoom Workplace is built to help your business communicate smarter, faster, and with less friction.

Hopefully, these video conferencing statistics have given you a glimpse into the current video landscape and how you might integrate video conferencing to improve your business communication.

Ready to simplify your workday? Explore how Zoom Workplace can help your team stay connected and productive-wherever they are.