This year's sporting spectacle at Planica, the finale to the World Cup ski-jumping season, is setting a new milestone. At the end of March, women will take to the Gorišek brothers' legendary ski-flying hill for the first time in competition. Slovenia's biggest insurer has decided to mark this breakthrough moment by revisiting its legendary ad from 2003, with a young girl replacing the boy who jumps from desk to bed. The message of the ad, which has become synonymous with Planica ever since it was first aired, remains the same, but more inclusive: Everyone's dreams deserve to fly.

TV viewers were able to see the new version of one of the most recognisable TV ads ever produced in Slovenia for the first time on Tuesday 10 March. At its centre is a young girl who, with the unmissable lightness of extreme youth, dreams of flying herself - just like the women who will be competing on Planica's legendary ski-flying hill this year for the very first time.

"We felt that the occasion of this sporting breakthrough was the right time to revive and refresh this cult advert and further strengthen our core message: that everyone's dreams deserve to fly. We have approached this moment carefully and with sensitivity. The new ad remains faithful to the original while also giving us a glimpse into the future. We believe that this new version will also impress itself strongly into everyone's hearts and encourage as many children as possible to follow their dreams," says Tjaša Kolenc Filipčič, Zavarovalnica Triglav's executive director for marketing, corporate communications and customer experience.

Careful to retain parts of the original ad

Some of the elements of the ad remain the same as the original: the setting and atmosphere of a child's bedroom, a warm and gentle storyline, familiar music and a message about the dreams of childhood. These are the things we remember more than 20 years on from the original.

This cult ad became something very special in Slovenia from the very first time it aired. Gregor Vesel, director of both ads, describes it as a simple and sincere story in which all of us can recognise something of ourselves. "It is precisely this universality that has enabled the ad to remain on the air for a record 23 years," adds Vesel, who was only too happy to accept the invitation to direct the new version.

From its inception, the ad accompanied one of Zavarovalnica Triglav's most important social responsibility projects: the Children of Triglav at Planica. The insurer has supported ski-jumping at Planica for almost six decades, and brought more than 117,000 children and accompanying adults to the event since 1979. More than 4,000 will have the time of their lives again this year at the training and qualification day on 26 March.

"It's because of this amalgam of emotions, sporting dreams and live experience that the original TV ad has remained so popular for more than 20 years - indeed, has in many ways become timeless," says Tjaša Kolenc Filipčič.

Treat yourself to a behind-the-scenes look at how the original and new ads were made, with fascinating contributions from the director and the Triglav team.