2026 U.S. Self-Care Marketing Award Winners Announced at Health In Hand Foundation Gala

(PHILADELPHIA) - The 11th Annual Health In Hand Foundation Gala brought together leaders from across the self-care industry on Nov. 11 at The Bellevue Hotel in Philadelphia to celebrate the winners of the 2026 U.S. Self-Care Marketing Awards. The awards recognize the strategic innovation and marketing expertise of Consumer Healthcare Products Association (CHPA) member companies across the over-the-counter (OTC) medicine, dietary supplement, and OTC medical device categories.

Photo: Attendees at the 11th Annual Health In Hand Foundation Gala

The event brought together 330 attendees representing 97 companies and highlighted Health In Hand's 2026 consumer education and public health initiatives. As CHPA's educational foundation, Health In Hand's mission is empowering consumers with trusted, evidence-based self-care information.

"What makes this evening so special is the chance to bring our industry together for a truly memorable celebration of the people, teams, and creativity behind this year's outstanding campaigns," said Mary Leonard, executive director of the Health In Hand Foundation. "We're thrilled to celebrate all of our finalists and winners, but we're equally grateful to everyone who joined us and continues to support Health In Hand's critical mission to help consumers make safe, informed self-care decisions."

From Left to Right - CHPA Board of Directors Chair Greg Bradley, Health In Hand Foundation Board of Directors Chair Elizabeth Karvonen, CHPA Senior Vice President, Communications & Public Affairs & Executive Director, Health In Hand Foundation Mary Leonard, CHPA President & CEO Scott Melville

Leonard added, "Every year, this event gets bigger, better, and more memorable. We're incredibly grateful to our attendees, sponsors, and judges for helping us build something the entire industry can look forward to."

The 2026 expert judging panel included:

• Gayatri Bhalla, Senior Vice President and Managing Director, Digital Strategy, GMMB
• Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University
• Courtney Gray Haupt, Global Chief Operating Officer and U.S. Chair, Health, Edelman
• Kathryn Hennessy, Vice President, Healthcare Marketing, Reingold
• John Incledon, Former President and Chief Executive Officer, Hisamitsu America
• Steve Neumann, Principal and Owner, Cardinal Points Consulting
• Michelle Roehm, Kenneth W. Freeman Professor and Dean, College of Management, Bucknell University
• Eric Weisberg, Global Chief Creative Officer, Havas Health & You
• Shunyuan Zhang, Assistant Professor, Harvard Business School

The 2026 U.S. Self-Care Marketing Award winners are as follows:

Best Digital Campaign with a Brand Budget of Less than $5M

Kobayashi Consumer Products, LLC - GOLD

• Campaign: "Beyond Breath Line World"
• Supported by: KWG Advertising, Gray Hirshfield, Masayoshi Nakamura, Hobo Audio

Boiron - SILVER

• Campaign: "Oscillococcinum Pronunciation Challenge"
• Supported by: Cohley, Votigo

Karo Healthcare - BRONZE

• Campaign: "Lamisil Spray HCP Testimonials"
• Supported by: Little Big Brands

Best Digital Campaign with a Brand Budget of More than $5M

Opella - GOLD

• Campaign: "Aspercreme: The 58-Year-Old Rookie"
• Supported by: The Martin Agency, Havas Media

Cheers Health - SILVER

• Campaign: "Textbook-Stylized Science Explainers for Social Media at Scale"
• Supported by: Let There Be

Haleon - BRONZE

• Campaign: "Pass the TUMS"
• Supported by: Dentsu, Coyne, Collectively, Publicis LeOne

Best Omni-Channel Shopper Solution

Kimberly-Clark (formerly Kenvue) - GOLD

• Campaign: "TYLENOL® x Amazon x Manning Brothers"
• Supported by: Amazon, Whalar, Omaha Productions

LifeStyles Healthcare - SILVER

• Campaign: "Dump Lame Valentines"
• Supported by: Dragons Group, Accenture

Haleon - BRONZE

• Campaign: "CVS Media Exchange + Reddit"
• Supported by: CVS Media Exchange

Best Product Launch Campaign with a Brand Budget of Less than $5M

Cadence OTC - GOLD

• Product: UTI Emergency Relief Kit
• Supported by: Consult Marin, Cadent, Spil

Blistex - SILVER

• Product: Ivarest Poison Ivy Oil Removal & Itch Relief Pad
• Supported by: Deodato

Best Product Launch Campaign with a Brand Budget of More than $5M

Bayer Consumer Health - GOLD

• Product: MiraFAST Soft Chews
• Campaign: "MiraFAST Launch"
• Supported by: BBDO, Vayner, Linqia, MediaCom

Reckitt - SILVER

• Product: Mucinex Kickstart Severe Congestion & Cough
• Campaign: "Kickstart to Greatness"
• Supported by: McCann, Hunter, Zenith, Publicis Sports, Barrows

Haleon - BRONZE

• Product: Sensodyne Clinical Repair
• Campaign: "Sensodyne Clinical Repair: Fame-Worthy Repair"
• Supported by: WPP, Publicis, CaST, Influential, Edelman

Best Public Health Campaign

Haleon - GOLD

• Campaign: "Haleon x Walmart x Remote Area Medical"
• Supported by: Retail Sports Marketing, Remote Area Medical, Walmart

Bayer Consumer Health - SILVER

• Campaign: "Bayer® Aspirin: See Your Risk"
• Supported by: Klick

Kimberly-Clark (formerly Kenvue) - BRONZE

• Campaign: "LISTERINE® Wash Your Mouth"
• Supported by: Billion Dollar Boy, Weber Shandwick, OneVue, Toast

People's Choice Award

Boiron

• Campaign: "Oscillococcinum Pronunciation Challenge"
• Supported by: Cohley, Votigo

CHPA also held its November Board of Directors meeting in Philadelphia this week, welcoming Lilia Fusa, Senior Vice President & General Manager, North America Oral Care, Colgate-Palmolive, as the association's newest board member.

The Health In Hand Foundation is a 501 (c)(3) nonprofit organization that empowers consumers to make safe, informed decisions about choosing and using self-care products. Visit chpa.org/HealthInHand or HealthInHand.org for more information.