Klaviyo named a 2025 Leader in AI marketing by IDC

The question for marketers today isn't whether to use AI, but how to choose tools that actually move the needle. That's why we're proud to share that Klaviyo has been named a Leader in the 2025 IDC MarketScape for AI-Enabled Marketing Platforms for small businesses.

Unlike others racing to add "AI" to their homepage, Klaviyo has spent years building machine learning, predictive intelligence, and now generative and autonomous AI into the core of our platform.

The result? Not just automation, but outcomes. Not just hype, but real performance. Klaviyo helps marketers do what they already do-but smarter, faster, and more profitably. And now, IDC agrees.

Recognition across both SMB and Mid-Market

This recognition is especially meaningful because it marks Klaviyo's inclusion in two IDC MarketScape evaluations this year: Small Business and Mid-Market.

In the Small Business report, Klaviyo was positioned as a Leader thanks to our AI-powered campaign execution, unified customer data, predictive analytics, and seamless ecommerce integrations.

Of the 12 vendors assessed in the Mid-Market report, Klaviyo ranked #2 overall on strategy. This means IDC sees our vision and execution path as best-in-class for serving mid-market B2C brands.

Built for AI before it was buzz

AI leadership doesn't happen overnight. We've been investing in AI and machine learning models since 2017-long before the generative AI explosion. Our vision has always been to combine predictive intelligence with real-time data to help B2C brands grow faster and build stronger customer relationships.

Today, our AI is powered by the Klaviyo Data Platform (KDP), which processes over 900 billion events annually across 7.3 billion customer profiles-making it one of the richest first-party data sets in the industry.

That breadth and depth of data is critical to the accuracy of our AI tools. While other platforms rely on surface-level engagement or third-party enrichment, Klaviyo connects directly to your ecommerce store or website and integrates with over 350 tools, including Shopify, BigCommerce, Amazon, and WooCommerce.

A look at Klaviyo's AI toolkit

Here are the AI marketing features available to Klaviyo customers today.

Why this matters for your business

Whether you're in apparel, wellness, food and beverage, or personal care, Klaviyo helps you:

• Act on your data, not just report on it
• Build personalized experiences across every channel
• Automate marketing and service in a way that fits your brand

Klaviyo is more than an AI-powered toolset. It's an AI-native platform built specifically to help consumer brands grow with confidence.