Extending our Support for Grassroots Cricket

This year, we're proud to have increased our support for grassroots cricket, reaching more local clubs than ever before and helping to make the sport more accessible and inclusive.

The activity forms part of Toyota GB's national partnership with the England and Wales Cricket Board (ECB), which entered its second year in 2026. The partnership aims to support cricket at every level, from the international game to local clubs and community initiatives.

We expanded our involvement in Get Set Weekend this year, helping more local cricket clubs get ready for the season. Our Toyota Centres supported ground and facility preparations, provided vouchers for essential materials and repairs and supplied food and refreshments to thank the volunteers working hard behind the scenes.

We also continued our support of the Toyota Good for Cricket Prize Draw, helping clubs raise vital funds to reinvest in their facilities, equipment, coaching and more. Over 250 clubs were supported by our Toyota Centres across the East of England, South East, South West Midlands and the West Midlands in raising a combined total of over £64,000. Nationally, the incentive generated more than £260,000 for grassroots cricket.

Alongside these national initiatives, our Centres participated in a wide range of sponsorships throughout the 2026 season, with a particular emphasis on creating more opportunities for women and girls, young people and players with disabilities.

Highlights include sponsorship of Junior Cricket Academy Worcester's summer cricket camp, which provided free places for children from disadvantaged backgrounds. We also supported inclusive cricket through our sponsorship of the Bucks Cricket Disability Team and Cublington Cricket Club's Game Changers Festival.

Support for women's and girls' cricket was another key focus, with sponsorship of teams at Edenbridge Cricket Club, Leighton Buzzard Town Cricket Club and Gidea Park & Romford Cricket Club, helping to create opportunities for more players to participate, develop their skills and enjoy the game.

Grassroots cricket clubs play a vital role in bringing communities together and giving people the opportunity to get involved in sport, regardless of their age, background or ability.

This season, we've been able to reach more clubs than ever before, while placing an even greater emphasis on making cricket more accessible and inclusive. We look forward to continuing to build on this to support the clubs, volunteers and players who are helping cricket thrive in our local communities.