Booking Holdings Unifies Global Advertising Solutions with Introduction of BKNG Ads

Booking Holdings Unifies Global Advertising Solutions with Introduction of BKNG Ads

NORWALK, CT | AMSTERDAM, NETHERLANDS - May 21, 2026 - Booking Holdings is introducing BKNG Ads, a new unified identity designed to offer partners a single, consistent way to access advertising solutions across Booking.com, Priceline, and Agoda. This strategic alignment simplifies engagement with the online travel leader's advertising platforms, creating a more seamless and intuitive experience for partners.

The new shared advertising identity makes it even easier for partners to plan, activate, and scale campaigns with Booking Holdings' brands and supports the company's broader ambition to be a highly effective growth engine for its partners.

BKNG Ads is built on the distinct strengths of each brand: the global reach of Booking.com, Agoda's deep mobile-first expertise in Asia, and Priceline's brand loyalty in the U.S. value-driven market. By introducing a shared identity and a more aligned go-to-market approach, partners can engage with advertising solutions more easily while continuing to benefit from each brand's unique capabilities and driving stronger return-on-advertising-spend (ROAS).

BKNG Ads offers a comprehensive range of solutions across the traveler journey, including:

• Wide-reach content shaping traveler intent through native and display ads as well as homepage content,
  Dedicated brand environments showcasing partner value propositions, and
  Targeted sponsored placements at key search and booking moments, fueled by proprietary insights.

These solutions help partners connect with high-intent travelers at the moments that matter most, from inspiration through to booking and beyond. As always, Booking Holdings and its brands will continue to provide flexible tools and actionable data, helping partners navigate market shifts and work to grow their businesses with confidence.

About Booking Holdings

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Our platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Our mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings.