City of Roseville, CA
02/17/2026 | Press release | Distributed by Public on 02/17/2026 11:16
Applications now open: Invest in Commercial Corridors with incentive programs
Applications are now open for two new incentive programs designed to encourage redevelopment and investment along the Douglas-Harding, Douglas-Sunrise, and Atlantic Street corridors.
These programs aim to reduce financial barriers and support revitalization.
Development Impact Fee Credit Program
This program supports larger projects that act as catalysts for additional investment. Eligible developments may include residential, mixed-use, or pedestrian-friendly commercial projects located on vacant or underutilized sites.
To qualify, projects must align with the Commercial Corridor Specific Plans and show how they will contribute to economic vitality through job creation, sales tax generation, or significant reinvestment.
Projects meeting the requirements may be eligible for up to $500,000 in fee credits on city-controlled impact fees. The credit cannot exceed 2 percent of total project costs, and applicants must provide at least 25 percent private investment. By reducing initial costs, the City's goal is to encourage redevelopment that strengthens the corridors and sparks business investment.
Façade and Frontage Improvement Program
The second program focuses on the outward appearance of properties to enhance community appeal, providing rebates to help offset the cost of exterior improvements. Property and business owners may qualify for up to $20,000 for materials (including up to $1,000 for permit fee). Eligible projects include façade improvements, landscaping, and frontage upgrades. Labor costs are not included.
This program helps property owners modernize aging buildings and create more inviting spaces for customers, residents, and visitors. Consistency with the design guidelines in the Commercial Corridors Specific Plans is required for eligibility.
Funding and next steps
Both programs are funded through the City's $1.01 million Commercial Corridors project fund.
The incentive programs complement other efforts already underway, including utility upgrades, fee deferral options for developers, and energy and water efficiency incentives for businesses.
For more details on the Commercial Corridors and incentive programs, visit roseville.ca.us/corridors.
Stay informed about economic development news and subscribe to the Business Matters newsletter.
These programs aim to reduce financial barriers and support revitalization.
Development Impact Fee Credit Program
This program supports larger projects that act as catalysts for additional investment. Eligible developments may include residential, mixed-use, or pedestrian-friendly commercial projects located on vacant or underutilized sites.
To qualify, projects must align with the Commercial Corridor Specific Plans and show how they will contribute to economic vitality through job creation, sales tax generation, or significant reinvestment.
Projects meeting the requirements may be eligible for up to $500,000 in fee credits on city-controlled impact fees. The credit cannot exceed 2 percent of total project costs, and applicants must provide at least 25 percent private investment. By reducing initial costs, the City's goal is to encourage redevelopment that strengthens the corridors and sparks business investment.
Façade and Frontage Improvement Program
The second program focuses on the outward appearance of properties to enhance community appeal, providing rebates to help offset the cost of exterior improvements. Property and business owners may qualify for up to $20,000 for materials (including up to $1,000 for permit fee). Eligible projects include façade improvements, landscaping, and frontage upgrades. Labor costs are not included.
This program helps property owners modernize aging buildings and create more inviting spaces for customers, residents, and visitors. Consistency with the design guidelines in the Commercial Corridors Specific Plans is required for eligibility.
Funding and next steps
Both programs are funded through the City's $1.01 million Commercial Corridors project fund.
The incentive programs complement other efforts already underway, including utility upgrades, fee deferral options for developers, and energy and water efficiency incentives for businesses.
For more details on the Commercial Corridors and incentive programs, visit roseville.ca.us/corridors.
Stay informed about economic development news and subscribe to the Business Matters newsletter.
City of Roseville, CA published this content on February 17, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 17, 2026 at 17:17 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]