Associated Banc-Corp

10/20/2025 | Press release | Distributed by Public on 10/20/2025 14:53

Associated Bank expands Private Wealth team, appoints two senior leaders to drive growth

GREEN BAY, Wis., October 20, 2025 - Associated Banc-Corp (NYSE: ASB) ("Associated") announced today the appointment of David Hutcheson as senior vice president, senior director, Private Wealth Sales Strategy and Innovation and Craig Keisling as director of Strategic Sales Support for Private Wealth. Together, Hutcheson and Keisling will focus on accelerating growth initiatives that will positively impact client experience, collaboration and growth through the "Center of Sales Support Excellence."

Hutcheson will be responsible for creating client-centric and omni-channel experiences for Private Wealth. He will also lead future initiatives that will evaluate, recommend and mobilize the future design of Private Wealth's strategic planning, execution, products, data, digital and delivery approaches. Hutcheson will report directly to Executive Vice President, President of Private Wealth, Associated Bank, Jayne Hladio.

Keisling, who will report to Senior Vice President, Director of Private Banking, Stacy Stecker, will be responsible for bridging strategy to field execution seamlessly bringing strategies to life for clients and process efficiency for colleagues. He will focus on expanding the power of choice through banking and investment relationships, initially with eventual expansion to private wealth overall.

Together, Hutcheson and Keisling will lead Associated's new "Center of Sales Support Excellence," which will help coordinate key initiatives for Private Wealth. The center will make it easier to conduct business and bring innovative thought leadership to elevate wealth's overall value proposition for clients.

"Our clients trust us with their most important financial decisions, and the Center of Sales Support Excellence will allow us to serve them with even greater care and innovation," said Hladio. "By bringing in Dave and Craig, two highly skilled leaders to guide this work, we're enhancing colleague efficiency, resources and collaboration at our core to better deliver tailored solutions and a truly seamless client experience."

Hutcheson previously worked at Huntington Bank as senior vice president, Digital Channel and Strategy director, and as senior vice president, Mass Affluent segment director. While at Huntington, he authored a multi-year wealth strategy and managed the bank's consumer and wealth digital investment portfolio as well as held positions in data analytics and product development.

Keisling previously worked at U.S. Bank for 30 years in various strategic roles focused on growth and managing private wealth at SunGard Financial Systems (now part of FIS) implementing technology solutions and at U.S. Bancorp Investments as an operation manager. He has deep experience in creating world-class client experiences to consistently present holistic recommendations.

"The launch of our 'Center of Sales Support Excellence' marks a key step in strengthening how we serve our private wealth clients," said Heath Sorenson, executive vice president and CEO, managing director, Associated Trust Company. "With Dave and Craig leading this work, we will be able to implement key revenue and client experience initiatives while ensuring our colleagues have the tools, resources and partnership they need to provide exceptional service."

Hutcheson holds a bachelor's degree in finance from Miami University and is based in Ohio with a secondary office in Milwaukee.

Keisling holds a bachelor's degree in business from the University of Minnesota and holds Series 63, 7, 24, 53 and 66 licenses. He is based in Minneapolis at the bank's new IDS Center Crystal Court branch.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota, and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at https://www.AssociatedBank.com.

Associated Banc-Corp published this content on October 20, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 20, 2025 at 20:53 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]