American Honda Motor Co. Inc.

05/11/2026 | Press release | Distributed by Public on 05/11/2026 07:06

Honda Partnered Accessories Expands the Ownership Experience by Bringing Trusted Third-Party Brands into the Dealership Purchase Process

May 11, 2026 - TORRANCE, Calif.
  • Honda Partnered Accessories introduces a scalable accessory line designed to grow alongside Honda Genuine Accessories as customer needs and vehicle trends evolve
  • Launches with an extensive line of Thule overlanding and recreation-focused products, known for quality, reliability, fit and customer satisfaction-with more brands and accessories to come
  • Customers benefit by purchasing through Honda dealers, simplifying the purchase process while enabling proper fitment, professional installation, and trusted support

Honda today announced Honda Partnered Accessories, a new accessory line designed to enhance the vehicle purchase and ownership experience through Honda dealers by integrating popular products from trusted third-party brands directly into the vehicle purchase process. This initiative adds a scalable accessory ecosystem alongside Honda Genuine Accessories, created to grow and adapt as customer needs and vehicle trends evolve.

Honda Partnered Accessories kicks off with products from Thule, a global leader in premium outdoor adventure products that combines outstanding safety features, ease of use, and modern design. The Thule lineup launches with an extensive line of premium outdoor and recreation products, from bicycle attachment racks to roof boxes.

By purchasing Honda Partnered Accessories through Honda dealers, customers benefit from expert guidance, proper fitment, and professional installation-for both new automobiles and Honda vehicles in operation-creating a more convenient and trusted experience.

Honda Partnered Accessories reflects Honda's continued commitment to delivering thoughtful, brand-led solutions that elevate the customer experience.

About Thule
Thule is a global sports and outdoor company, offering high-quality products with smart features and sustainable design that make it easy for people around the world to lead active lives. Under the motto Bring your Life - and with a focus on consumer-driven innovation and long-term sustainability - the company develops, manufactures and markets products within categories including Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents); Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport); RV Products (awnings, bike carriers and tents for RVs and caravans); and Bags & Mounts (backpacks, luggage and performance mounts).

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic, Prelude and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing nearly a third of total sales in 2025, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, Civic, and Prelude, and fuel-cell-electric CR-V e:FCEV.

Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2025, nearly 99% of all Honda vehicles sold in the U.S. were made in North America, with 60% made in America, using domestic and globally made parts.

More information about Honda is available in the Digital FactBook.

Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.

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American Honda Motor Co. Inc. published this content on May 11, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 11, 2026 at 13:06 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]