07/30/2026 | Press release | Distributed by Public on 07/29/2026 23:56
Rental Housing Continues to Rebalance Amid Economic Crosswinds
By George Ratiu and Eri Bajomo |
July 30, 2026
The economy maintained positive momentum in the first half of 2026, with most indicators highlighting moderate growth. Employment, small business optimism, retail spending and consumer sentiment registered gains leading up to the midpoint of the year. Even inflation, which shot past 4.0% in May, slowed to 3.5% in June.
However, overarching risks continue to loom on the economic horizon. After a tenuous ceasefire, the military conflict with Iran resumed over attacks on commercial ships in the Strait of Hormuz, keeping the price of oil and financial markets on edge. While inflation moderates, it does not mean consumers will see lower prices. For most households, every passing month adds mounting costs to ongoing expenses, leading many consumers to pile on debt to meet their financial obligations. Based on the latest available data from the Federal Reserve Bank of New York, the aggregate amount of household debt rose by $18 billion, to $18.8 trillion in the first quarter of 2026.
Housing affordability remains a key challenge for many Americans this year. Home prices are high, and mortgage rates remain around 6.5%, placing mortgage payments, among other items, outside the reach of many would-be home buyers.
The recent successful passage and enactment into law of the 21st Century ROAD to Housing Act provides a significant opportunity to improve housing supply and affordability. Addressing the current housing shortage through additional new construction and fewer regulations that add to housing costs could make a much bigger impact on Americans' ability to secure an affordable home.
Following a shaky start of the year, employment trends improved during the March to June period. However, while the number of new jobs rose, the pace of hiring momentum showed cooling.
The first six months of 2026 saw 552,000 new jobs added to payrolls, an improvement over last year's 116,000. While news headlines proliferate with layoff announcements from tech companies engaged in an artificial intelligence arms race, many companies maintain their workforce and seek opportunities to meet consumer demand.
The headline unemployment rate remains low at 4.2%. At the same time, weekly jobless claims figures hover near historic lows, as well, suggesting that firms are wary of resorting to headcount reductions even amid talk of AI solutions promising increased efficiencies and lower costs.
In a concerning development, wage growth is no longer running ahead of inflation, as it was during the prior four years. Adjusted for inflation, average hourly earnings for all employees increased by 0.1% from June 2025 to June 2026. However, production and nonsupervisory workers experienced a 0.1% cut in wages when taking price gains into account. The real loss in purchasing power for a large share of consumers is likely to weigh on economic data in the second half of the year.
Speaking of purchasing power, the noticeable loss for most consumers stems from the sharp rate of price gains. The Consumer Price Index started the year with a 2.4% yearly gain. However, by March of this year, it jumped to 3.3% and by May it hit an annual rate of 4.2% before retreating to 3.5% in June.
While gasoline prices, spurred higher by the war in Iran and the chokehold in the Strait of Hormuz, drove the bulk of the advance, higher housing costs also contributed to the increase. Importantly, higher oil prices were not limited to the gas pump as they filtered through the entire supply chain, pushing prices higher for a broader array of consumer goods. While June offered a reprieve on account of a negotiated ceasefire, Iran's attacks on commercial ships navigating the Strait led to a resumption of military engagements, threatening lives as well as the flow of goods and price stability.
Inflation's persistent and corrosive effect is not only impacting household finances but posing a challenge to the Federal Reserve and its new Chairman, Kevin Warsh. Concerned over a weakening labor market in 2025, the central bank cut the overnight rate three times last year.
The White House, contending with a significant interest load on federal debt, has been encouraging the Fed to lower the policy rate further. However, Chairman Warsh, in remarks to Congress in mid-July, stated that members of the Federal Open Market Committee (FOMC) have "no tolerance for persistently elevated inflation." While he avoided discussing the path of monetary policy or rates, he contended that the bank remains committed to reigning in the price trajectory even as he acknowledged that many causes remain outside the Fed's control.
The FOMC has kept interest rates unchanged so far this year, and the new Chairman voiced commitment to a sparser communication style going forward. Warsh has been an outspoken critic of the way in which the Federal Reserve has communicated its rate expectations, considering that it boxed the bank into a corner on rate decisions.
For consumers, the FOMC's decisions translate into elevated interest rates for personal loans, auto loans and credit cards. The average credit card interest rate in mid-July hovered around 24%. Looking at the next few months, the Fed can be expected to be more constrained in its communications while remaining sensitive to inflation trajectory and employment trends.
Financial markets clearly expect inflation to remain a significant challenge, even with the recent moderation. The 10-year Treasury, which started 2026 at 4.1%, has been rising and closing in on 4.6% at the midpoint of July. The trajectory has kept pressure on mortgage rates as well, with the Freddie Mac 30-year rate staying in a narrow band around 6.5%.
For consumers, the sharp increase in prices for everyday food, products and services is taking a toll. The Consumer Confidence Index published by the Conference Board showed a slight bump up in June from a downwardly revised May. Importantly, the index dealing with present conditions fell, with the difference coming from the Expectations Index. For most consumers who participated in the index survey, a challenging labor market along with inflation top the list of concerns. According to the report, "the percentage of consumers saying jobs were 'hard to get' rose to 22.5%, the highest level since January 2021."
The University of Michigan's Index of Consumer Sentiment showcased a similar trajectory. Taken together, the two sources paint a picture of guarded hope for improvement, predicated on stable jobs and prices.
The first half of 2026 showcased a resilient economy, bolstered by a resilient consumer and companies focused on driving value, even in the face of geopolitical instability and the financial volatility that it brought. Looking to the second half of the year, the trajectory will depend on several key factors. Domestically, the Federal Reserve's monetary actions to address inflation will be key to addressing consumer financial stress. Internationally, supply chains and financial markets are keeping a close eye on the wars in Ukraine and Iran, looking for clues about potential resolutions that would lead to more stable conditions.
In Q2 2026, demand continued to soften. Although annual absorption fell to 271,277 units, declining 65.4% year-over-year, annual completions moderated to 340,245 units, representing a 35.7% annual decline. Quarterly net absorption remained negative (-68,968 units), marking the third consecutive quarter in which new supply outpaced leasing demand. However, the development pipeline continues to normalize as construction activity slows, suggesting the market is gradually moving beyond the peak supply cycle.
The demand-supply balance reversed year-over-year, shifting from a positive gap of approximately 255,000 units in Q2 2025 to a negative gap of nearly 69,000 units in Q2 2026. This transition reflects the end of the demand-led recovery period that characterized 2024 and early 2025, when absorption consistently outpaced new supply by significant margins. However, continued moderation in construction activity should gradually ease supply pressure over the coming quarters as the pace of new inventory addition slows.
While near-term supply pressures are expected to moderate as the pace of new deliveries slows, longer-term housing supply constraints remain a key industry challenge. Recent federal housing policy initiatives, including the 21st Century ROAD to Housing Act, represent potential opportunities to expand housing availability and affordability by supporting additional housing production. However, the impact of these measures will depend on implementation timelines, funding availability and local market adoption.
Despite softening fundamentals, national effective rent growth continued the upward trajectory, albeit at a slower pace. According to RealPage, the national average effective rent reached $1,894 in Q2 2026, representing 1.3% year-over-year growth and 1.6% growth from the previous quarter. On the other hand, CoStar recorded a modest 0.1% increase year-over-year. The divergence reflects differences in property coverage and methodology, but both datasets suggest pricing power remains limited as operators continue competing for residents in supply-heavy markets.
Rental growth performance also remains highly localized. According to CoStar, coastal markets continued their recovery, led by San Francisco (12.9%) and San Jose, Calif. (8.0%), while several Sun Belt markets experienced meaningful rent declines, including Fort Myers, Fla. (-8.6%) and San Antonio (-5.5%), reflecting elevated new supply and increased competitive leasing activity.
National occupancy remained resilient despite elevated deliveries. RealPage reported occupancy increased to 95.5% in Q2 2026, while CoStar reported occupancy increased to 91.8%. Both datasets indicate stabilization, reflecting healthy market conditions. Steady occupancy suggests renter demand continues to absorb available inventory even as leasing activity has moderated. Combined with slowing construction, occupancy should remain relatively stable unless broader economic conditions weaken materially.
Metro performance remained highly bifurcated in Q2 2026. Bay Area markets led the recovery, with San Francisco posting exceptional 12.9% year-over-year rent growth and San Jose at 8.0%, driven by tech sector stabilization and very limited new supply. Secondary markets like Norfolk, Va. (+5.4%) and Fort Wayne, Ind. (+4.5%) also outperformed.
Conversely, Sun Belt markets continued to struggle with oversupply. Fort Myers, Fla., recorded the weakest rent growth performance at -8.6% year-over-year, followed by Asheville, N.C. (-7.4%) and Boulder, Colo. (-6.2%). Florida markets in particular reflect the consequences of aggressive pandemic-era construction activity.
Multifamily housing investment activity remained subdued in Q2 2026 as elevated borrowing costs and ongoing uncertainty around interest rate expectations continue to weigh on transaction volume. Quarterly sales volume totaled $22.8 billion, representing a 17.2% year-over-year decline. However, average price per unit remained relatively stable at $205,654, essentially flat year-over-year (+0.4%) but up 8.9% from the previous quarter. The divergence between transaction volume and pricing suggests that investors remain selective rather than broadly pessimistic toward the multifamily housing sector. While inflation has moderated from recent highs, uncertainty surrounding the pace of monetary policy adjustments continues to influence borrowing costs and investment decisions.
As of Q2 2026, CoStar markets with the highest transaction prices per unit ranged from roughly $448,000 to $629,000 and included Boulder; Stamford, Conn.; Palm Beach, Fla.; Honolulu; and Long Island, N.Y. By contrast, the markets with the highest quarterly sales volume were Los Angeles, New York, Chicago, Washington, D.C.; and Phoenix, with volumes ranging from $1.1 billion to over $2.4 billion.
The single-family build-to-rent (BTR) sector continued to mature in Q2 2026, demonstrating resilience amid broader multifamily headwinds. National BTR occupancy reached 92.6%, while average effective rents increased 0.8% year-over-year to $2,252. The BTR sector's occupancy improvement of 1.4 percentage points stands in contrast to conventional multifamily's modest compression, underscoring potential residents' preference for single-family rental products that offer more space, privacy and suburban locations without homeownership barriers.
Development activity, however, slowed significantly. Units under construction declined 36.9% year-over-year, completed units dropped by 61.9%, and investment sales volume contracted by 60.1%. These trends suggest that BTR is facing many of the same capital market constraints affecting the broader multifamily sector, with developers responding to higher financing costs, a more disciplined capital environment and policy uncertainty tied to earlier versions of the 21st Century ROAD to Housing Act that included single-family (SFR) BTR restrictions.
Despite these quarterly reductions, markets like Phoenix (911 units), Salt Lake City (373 units) and Charleston, S.C. (328 units) saw the highest levels of completed units during the quarter. On the other hand, markets with the highest BTR units under construction were Phoenix (5,766 units), suburban Atlanta (3,937 units), Salt Lake City (2,800 units), Tampa, Fla. (2,416 units), and Fort Worth, Texas (2,385 units).
Overall, build-to-rent continues to represent a potential solution to broader housing supply challenges by providing additional rental options in markets facing affordability constraints. Recent housing policy developments have reinforced the importance of preserving and expanding BTR as part of a broader strategy to increase housing availability.
The multifamily housing market is transitioning from supply-driven correction toward gradual stabilization. While demand has softened over the last two years, construction activity is slowing even more rapidly. Occupancy remains resilient, rent growth has returned to positive territory nationally, and capital markets continue to recover selectively despite elevated financing costs. Looking ahead, moderating deliveries should improve the balance between supply and demand, although performance will remain highly market specific.
Vice President of Research, NAA
George Ratiu is Vice President of Research at the National Apartment Association (NAA), leading the organization's economic, housing market, and policy research. His work delivers insight for rental housing providers, policymakers and industry stakeholders on macroeconomic conditions and structural trends shaping the U.S. rental housing sector.
Manager of Industry Research, NAA
Eri Bajomo is Manager of Industry Research at the National Apartment Association (NAA), where she leads market intelligence research on rental housing performance, operating conditions and structural trends across multifamily, single-family, build-to-rent, and other housing market segments