USA Lacrosse And iHeartMedia Launch Strategic Partnership

USA Lacrosse And iHeartMedia Launch Strategic Partnership

SPARKS, Md. -USA Lacrosse has entered into a landmark partnership with iHeartMedia, giving the sport access to the nation's largest audio media platform as it continues its ascent ahead of the 2028 Olympic Games in Los Angeles.

Under the agreement, iHeartMedia becomes the Official Audio Media Partner of USA Lacrosse, supporting promotional campaigns for the organization's events and membership initiatives across its extensive network of live radio stations, digital stations and podcasts.

The partnership also establishes a first-of-its-kind audio media category for USA Lacrosse and includes exclusive content opportunities surrounding some of the sport's premier events and properties.iHeartMedia will have the opportunity to produce live and on-demand audio content, including programming tied to lacrosse's return to the Olympic stage at LA28.

In addition, iHeartMedia will serve as a presenting sponsor of several marquee USA Lacrosse events, including The Atlas Cup, the Brogden Cup and the National Lacrosse Hall of Fame Induction Ceremony. The company will also become the first brand to receive jersey branding rights for the U.S. Youth National Teams, whose 144 athletes represent some of the nation's top boys' and girls' players.

"This is the type of partnership our team at USA Lacrosse has been building toward," said Will Blake, Vice President of Corporate Partnerships for USA Lacrosse. "iHeartMedia isn't merely securing logo placement, they're stepping into a category that's never existed in our sport before, at a scale and a valuation that reflects our commercial growth and where this sport is headed. For the first time ever,a brand is putting its mark on the jerseys of our U.S.Youth National Teams. That's not a sponsorship,it's an investment in the next generation of players and fans who will carry this game forward and help us grow thesport for years to come."

"At iHeart, we're focused on connecting audiences with the sports, athletes and moments they care about most," said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. "As lacrosse continues its rapid growth and prepares for its return to the Olympic stage, we're excited to partner with USA Lacrosse to help expand the sport's reach, engage new fans and create unique opportunities for athletes, players and communities across the country."

About USA Lacrosse

USA Lacrosse, a 501(c)(3) nonprofit corporation, is certified by the U.S. Olympic & Paralympic Committee as the National Governing Body for the sport in the United States. USA Lacrosse works to fuel the growth, enrich the experience, and field the best national teams, supporting more than 425,000 members across the country.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.