Alissa Hansen: Beyond The Production Line

In an interview with Creative Salon, Alissa Hansen, North America CEO of Omnicom Production, reflects on her career spanning production, creativity, and technology, and how that journey has shaped her vision for the future of content creation. She discusses how AI and automation can amplify human creativity rather than replace it, arguing that the greatest opportunity lies in expanding what people can create.

As she puts it: "I often say that if you had given Michelangelo more colours, he would have just painted more masterpieces."

Hansen also outlines her vision for "Connected Content"-an integrated approach that unites creative, media, data, and technology to help brands engage consumers across increasingly fragmented journeys.

Read the full story in Creative Salon