09/23/2026 | Press release | Distributed by Public on 09/23/2026 02:24
Geneva - The International Air Transport Association (IATA) will hold the joint World Financial Symposium (WFS) and World Passenger Symposium (WPS) on 28-29 October 2026 in Macao (SAR), China. Under the theme "From Vision to Value: The Next Era of Air Travel," the event will bring together leaders from across airline retailing, finance, and passenger experience.
"Artificial intelligence, modern airline retailing, digital identity, and new payment solutions have enormous potential to transform how airlines operate and how people experience air travel. Turning that potential into real value drives the WFS/WPS agenda. Airline leaders from across finance, commercial, operations, and customer experience will explore what is delivering results today, where challenges remain, and how the industry can accelerate innovation to improve the passenger journey while strengthening business performance, efficiency, and resilience," said Sandrine Le Borgne, IATA's Interim Director General, Senior Vice President, Corporate Services, and CFO.
The symposium will open with remarks from Le Borgne and Stanley Pun, President of the Civil Aviation Authority of Macao, followed by the IATA Industry Economic Outlook and the results of the 2026 IATA Global Passenger Survey.
In addition, three specialized tracks will explore:
China will feature prominently in the WFS/WPS program. Senior Chinese airline leaders will discuss how the China market using digital innovation, modern airline retailing, Offers and Orders, and One ID to underpin the industry's well-established successful growth trajectory.
> View the full WFS/WPS 2026 program (pdf)
> Find out more and register for WFS/WPS 2026
For more information, please contact:
Corporate Communications
Tel: +41 22 770 2967
Email: [email protected]
Notes for Editors: