GQ Relaunches China Operations

GQ Relaunches China Operations

The global flagship brand for men's fashion and lifestyle, GQ, embarks on a new chapter in China. Condé Nast, has partnered with Nanfang Media Group to launch a brand collaboration with GQ, marking the official relaunch of GQ's operations in China-extending its presence across 20 countries and regions worldwide.

The debut issue of Jingying GQ, which published on January 15^th, showcases the creativity of Chinese culture and fashion through an international lens. It features global superstar Jackson Wang discussing courage and homecoming in a photoshoot by an LA-based photographer, NBA's new-generation superstar Shai Gilgeous-Alexander graces the cover wearing a jacket from RYW, a Chinese menswear designer brand. Additionally, it highlights the work of six Chinese designers, styled by the acclaimed "best-dressed man on TikTok," Wisdom Kaye, and captured by Chinese photographer Julian Song in New York.

Roger Lynch, CEO of Condé Nast, commented, "GQ is one of the most influential brands in our global portfolio and we are thrilled it is back in China. The relaunch reflects Condé Nast's continued commitment to supporting and celebrating Chinese culture, which continues to shape global trends and taste worldwide."

Anna Wintour, Chief Content Officer of Condé Nast, commented, "It is so great to have GQ relaunched in China, which is such an important market. This first issue captures creativity on the ground, celebrating local talent who are making an impact beyond China's borders, and spotlighting emerging Chinese menswear designers. This is just the start, and I can't wait to see what the Jingying GQ team does next."

Sherry Lang, General Manager of Condé Nast China, stated, "Condé Nast has always been committed to fostering cross-cultural dialogue in culture and fashion. Jingying GQ will help showcase Chinese culture and perspectives on the world stage, allowing international markets to engage more deeply with this source of inspiration and writing a new chapter based on two-way exchange."

Jingying GQ will be published on the 15th of each month, and is available for subscription through the Condé Nast subscription center www.condenastsub.com.cn, as well as via various online and offline retail channels.