Contents

• More Versions and More Tests
• What You Can Do Today
• See Every Platform in One Dashboard
• Stay in Control of Your Brand
• Pricing and Availability

Connect your ad accounts, generate on-brand variants of the ads already working for you and publish the ones your team approves.

Today, we're making Runway Ads available to every paid Runway plan. Runway is already a go-to creative tool for advertising and marketing teams, across both agencies and enterprises. Runway Ads pairs our agentic creative tools with real performance data from your ad accounts, so every new round is shaped by what's already working.

More Versions and More Tests

Performance advertising rewards teams that test more ideas, but every marketing team struggles to produce quality ad creative at the volume required to scale campaigns successfully. Runway Ads starts from what you know is working: an ad that's already performing, your Brand Kit and ad performance data from your connected app platforms. Because the agent works off of your results, each new round of ads builds on what's earning spend instead of starting from scratch.

Runway Ads started inside our own marketing and creative teams, which were buried in requests for new aspect ratios, localized versions and product swaps. Since using Runway Ads to drive our own performance marketing program, we've grown weekly ad volume from under 100 to roughly 1,000 with the same team, while cutting our cost per subscriber by 41%.

What You Can Do Today

Runway Ads runs on the same agent you use in Runway Creative, now with the context, tools and guardrails performance marketing needs.

See every ad account in one place: Connect Meta, Google and TikTok to get a single dashboard organized around the goal you optimize for, with cost per result up front and your strongest and weakest ads called out. The agent reads those results before it makes anything new, so you can ask which ads performed best and what to make next. We'll be connecting more platforms in the coming weeks, so Runway Ads lives everywhere your brand is.

Start from a working ad or from scratch: Upload an ad that's already performing or pull one from a connected ad account. Runway Ads breaks it down, isolates one variable to test and returns on-brand variants in a single session, which you can localize and resize without leaving the tool. For a new ad, choose a template or describe what you want, and Runway Ads builds it from your brand kit.

Approve before anything publishes: Every ad needs approval from someone on your team before it goes live. Approved ads publish directly to your connected accounts, and you can start or pause them from Runway.

See Every Platform in One Dashboard

Connect your app accounts to track all of your ads in one place, measured against the goal your workspace optimizes for, whether that's subscriptions, purchases, leads, app installs or brand awareness. This view also makes it clear if a winning ad on one platform could be used on another. When an ad is performing on TikTok, ask the agent for variants formatted for Meta or Google and bring it to the channels it hasn't reached. You can also ask which ads performed best and what to make next.

Stay in Control of Your Brand

Runway Ads applies your brand kit to every generation. During setup, start from your website or upload your brand guidelines, and Runway Ads drafts a kit for you to review. Once you confirm it, your logos, colors, fonts and voice carry through every variant.

Pricing and Availability

Runway Ads is included with every paid plan. Enterprise admins can turn on Runway Ads in Organization Settings and then enable it per workspace. Free workspaces can upgrade to any paid plan to get access.

Start your first campaign in Runway Ads.