The platform will officially implement disposal measures on November 1st. It is recommended that sellers rectify the sit

1. Temu Platform's Recent Crackdown on Duplicate Listings

Recently, Temu has intensified its crackdown on duplicate listing practices. It clearly defines the act of a single seller posting products with identical or highly similar titles, images, detailed descriptions, and other key attributes on the same site as a violation.

The platform stipulates that clothing products can be listed under separate links by color, and the same product can have different quantity SKUs. However, it prohibits the following behaviors:

· Selling the same product through multiple stores under the same entity.

· Listing products with only different packaging across different categories.

· Selling the same product by splitting it into different specifications.

Notably, selling the same product by different entities (fully independent companies/legal persons) is not considered duplicate listing. However, due to Temu's account association policy, violations by one account may affect other related accounts.

Temu will officially implement disciplinary measures starting November 1st. Sellers are advised to rectify the situation by modifying specifications or taking down old links and reposting them. Stores with a high concentration of duplicate listings may need to consider abandoning some accounts.

This strict crackdown stems from tight resources during the e-commerce peak season and regulatory pressure from the EU, aiming to optimize resource allocation and avoid compliance risks.

2. Major Rule Changes on Amazon Reported by Sellers

Recently, many Amazon sellers have reported significant changes to the platform's rules, focusing on two core areas: the keyword weight system and the variant display logic, which have a notable impact on sellers' operation strategies.

Keyword Weight Adjustment

The weight of product titles has been significantly increased, while the role of bullet points (5-point descriptions), product descriptions, and Search Terms has weakened markedly.

· Previously, Search Terms carried weight similar to titles and were a key factor in organic rankings.

· Currently, core keywords placed in the title can help a product reach the top of search results with only 20-30 orders. If core keywords are only in Search Terms, even hundreds of review orders will barely get the product into the first 10 pages of search results-making the weight of Search Terms almost negligible. As one seller put it, "If a keyword isn't in the title, it's as good as not being used at all."

This change may be related to two factors:

1. Amazon's keyword governance campaign launched in September, which may have reduced the weight of Search Terms while cleaning up non-compliant keywords.

2. Amazon's AI search mechanism, which does not fully access backend data and tends to parse frontend information instead.

Meanwhile, Amazon has tightened restrictions on duplicate keywords in titles. Additionally, placing keywords at the front of the title increases the risk of infringement, as sensitive words and brand names are more easily identified.

Abnormalities in Variant Display Logic

Previously, under the same parent ASIN, only one variant (e.g., different colors or sizes) would appear in a single organic search position to avoid duplicate exposure.

Now, multiple child ASINs can appear simultaneously in the search results for the same keyword, each occupying an independent ranking. For example, when searching for "dress," black, white, and pink variants of the same style may be displayed side by side.

Sellers have questioned the logic behind this adjustment, arguing that it reduces information diversity and causes user visual fatigue. It is speculated that Amazon may be testing a new mechanism, but no official confirmation has been received so far.

Impact on Sellers

In essence, this change represents a further concentration of traffic allocation logic:

· Best-selling variants gain more exposure, and traffic tilts toward products with high sales and conversion rates.

· Top sellers find it easier to "dominate the screen," while small and medium-sized sellers struggle to stand out with differentiated styles.

A seller from Shenzhen stated, "Traffic is being siphoned off by our own bestsellers, leading to internal brand competition." New product ad campaigns also struggle to compete with the organic rankings of old bestsellers. Overall, search results have become more efficient but also more homogeneous, further tightening the seller ecosystem.

3. Amazon's New Coupon Policy (Effective November 5, 2025)

According to a notice released by Amazon, starting from November 5, 2025, the platform will implement a new coupon policy:

· For the US site: A cap will be set on the variable fee for a single coupon, with the maximum fee not exceeding $2,000.

· For European sites: The maximum fee for a single coupon will not exceed €100.

Under this new cap:

· Previously, if a seller generated hundreds of thousands of dollars in sales through coupons, the coupon fees alone could reach $2,000-$3,000. Now, with the $2,000 cap in place, sellers can save a significant amount on coupon costs.

· For Amazon's European sites, while the upfront fee remains unchanged, Amazon has reduced the variable rate. As a result, the maximum cost of a single promotion under the new coupon policy can be reduced by up to 41%.

However, sellers need to be reminded of one key point: Amazon has stated that old coupons will not be automatically upgraded and require manual operation by sellers.

Sellers must remember to manually deactivate their old coupons and recreate new ones after November 5th to ensure they can timely enjoy the cost-saving benefits of the new policy.