Learfield and Position Sports Bring Sponsorship Opportunities to Market for 2026 Hall of Fame Series

DALLAS - Excitement is building for the upcoming college basketball season and elite matchups are being announced nationwide, led by the highly-anticipated contests making up the 2026 Hall of Fame Series.

Featuring a season-opening quadrupleheader in Las Vegas and a national championship rematch in Boston plus a potential Top 10 matchup in Phoenix and St. John's vs. Arizona in Madison Square Garden, series host Position Sports along with exclusive sales agency Learfield are open for business with the full suite of sponsorship assets and activations now available for the full slate of games.

"College basketball is at an all-time high, and many of the top players in the country are now choosing to stay in college longer which is bringing substantially more eyes to the college game," said Darryl Morton, General Manager at Learfield. "The Hall of Fame Series is the best of the best in creating exhilarating regular season contests that draw elevated viewership from all over the country, positioning it perfectly to showcase our brand partners in front of a national audience."

Learfield is the industry leader in integrated revenue generation services and sponsorship sales with unparalleled success built on a foundation of proprietary fan data and cutting-edge technology. Using its best-in-class data intelligence and digital solutions, Learfield maximizes opportunities for innovative sponsorships and activations around the ever-popular Hall of Fame Series contests.

As part of the Hall of Fame Series schedule, sponsorship assets available for brand partners include commercial advertising spots on linear networks, branding opportunities on the playing surface, TV-visible courtside signage, and ticket and hospitality packages.

"The Hall of Fame Series continues to set the standard for what premium college basketball looks like outside of March" said Melissa Meacham-Grossman, President of Position Sports. "Partnering with Learfield gives our partners access to a best-in-class sales infrastructure, and we could not be more excited to bring this year's slate to market."

The Hall of Fame Series kicks off in lockstep with the opening day of the 2026-27 college basketball season, as four marquee matchups take the main stage inside T-Mobile Arena in Las Vegas Nov. 2. The series continues throughout the non-conference slate with a total of nine contests played in historic arenas across four cities.

To inquire about sponsorship and activation opportunities available for the 2026 Hall of Fame Series, please contact Morton at [email protected].

Hall of Fame Series Schedule

TNT Sports Hall of Fame Series Las Vegas
T-Mobile Arena
Monday, November 2
Session 1:
Women: UNLV vs. USC
Women: Stanford vs. Arizona
Session 2:
Men: Arizona vs. UCLA
Men: Gonzaga vs. Purdue

TNT Sports Hall of Fame Series Boston
TD Garden
Friday, November 6
Men: UConn vs. Michigan

Hall of Fame Series New York City
Madison Square Garden
Saturday, December 5
Men: St. John's vs. Arizona

Hall of Fame Series Boston
TD Garden
Saturday, December 19
Men: Syracuse vs. Providence

Hall of Fame Series Phoenix
Mortgage Matchup Center
Saturday, December 19
Men: Arizona vs. Arkansas
Men: SMU vs. UNLV

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. Learfield is the exclusive sales agency for the Hall of Fame Series and oversees all sponsorships, in-venue signage, and advertising for the series on behalf of Position Sports.

About Position Sports
Position Sports, established in 2005, is a premium event production and brand marketing firm that specializes in event operations, activation development, media relations, and digital engagement. Over the years, Position Sports has worked with many of the world's leading brands, including Nike, Jordan Brand, Red Bull, the Naismith Basketball Hall of Fame, ESPN Events, USA Basketball, Upper Deck, MLB, and T-Mobile in nearly every major U.S. city and on a global scale. Position Sports provides clients with the expanded strategic direction needed to succeed in the sports marketing arena, also known as Positioning. To learn more, visit positionsports.com or follow @positionsports on Twitter and Instagram.