Immersion Perfected by Light — How the Latest Samsung Onyx Is Redefining the Cinema Experience in Korea

As the film began, a quiet gasp of awe rippled through the audience. When the screen illuminated the dark theater, every frame came to life with an unprecedented level of clarity. The characters' subtle expressions were vividly defined, while even the dimmest scenes unveiled striking contrasts and layers of intricate details.

Samsung Onyx is the world's first cinema LED display, introduced by Samsung Electronics in 2017. The first theater equipped with Samsung Onyx opened that same year at Lotte Cinema World Tower in Seoul, Korea, followed by five additional Lotte Cinema locations¹¹ around the country.

Now, in October 2025, the latest evolution of Samsung Onyx - the company's first major update to the technology in eight years - makes its Korean debut at Lotte Cinema Sillim's Gwang-eum LED theater, the cinema brand's seventh LED venue.

So why is Lotte Cinema expanding its lineup of cinema LED theaters and moving away from traditional projectors? Samsung Newsroom visited the new Gwang-eum LED theater to experience the difference firsthand and hear what moviegoers and theater representatives had to say.

▲ Lotte Cinema Sillim's Gwang-eum LED theater, where Samsung's latest Onyx technology made its Korean debut

A Rich Interplay Between Contrast and Color

▲ At Lotte Cinema Sillim's Gwang-eum LED theater, a Samsung Onyx trailer plays before each movie begins.

The difference was clear the moment the screen lit up. As fine beams of light gradually filled the pitch-black display, Samsung Onyx delivered breathtaking contrast and deep blacks, while the interplay of light and color revealed an exceptional range of hues that almost felt tangible.