Brewers Association Names Meg Papanastassiou Director of Marketing and Communications

The Brewers Association (BA) has named Meg Papanastassiou its new director of marketing and communications.

Papanastassiou brings more than a decade of experience in public relations and integrated marketing across the beverage, outdoor, and lifestyle industries. She joins the BA from Backbone Media, where she most recently served as marketing director, leading external and internal marketing and communications for the agency and its sister agency, Rygr. Throughout her career, she has worked with notable beverage brands, including New Belgium Brewing, Boston Beer Company, BrewDog, and Truly Hard Seltzer. Her expertise spans public relations, digital marketing, social media, content strategy, influencer marketing, and events.

"Meg brings a strong combination of industry experience, integrated marketing expertise, and authentic passion for craft beer," said Bart Watson, president and CEO of the Brewers Association. "From elevating the BA's resources to championing the interests of small and independent brewers, she will play an important part in advancing our mission."

In this role, Papanastassiou will lead marketing and communications strategy to strengthen member engagement, amplify the association's advocacy for small and independent craft breweries, and support the growth and visibility of signature BA events and competitions, including the Great American Beer Festival (GABF), Craft Brewers Conference (CBC), World Beer Cup (WBC), and GABF competition.

"Few industries bring people together quite like craft beer," said Papanastassiou. "I'm excited to bring fresh ideas and bold, new thinking to the Brewers Association to elevate our members and inspire more people to support small and independent beer."

More: Brewers Association team