Detroit Auto Show Announces 40+ Brands to be Featured at 2026 Show

The Detroit Auto Show today announced a dynamic lineup of 41 brands, including some of the most exciting products on the market today, from popular mainstream nameplates and uber-luxury marques, to exotic supercars and award-winning vehicles. The brands - featured throughout the show and on four immersive track activations - represent a mix of vehicles from auto manufacturers, Metro Detroit dealerships and enthusiasts' collections. The Detroit Auto Show runs Jan. 14-25 at Huntington Place in Detroit. Tickets are on sale now at detroitautoshow.com.

"You don't often get the chance to see this many brands-everything from everyday vehicles to true dream cars-all in one place," said Todd Szott, 2026 Detroit Auto Show Chairman. "That's what makes the Detroit Auto Show different. You can get up close, talk to the people behind the brands, and actually experience the vehicles, whether that's sitting in them, riding on the track, or starting the shopping conversation. This is where the auto world comes together-and where Detroit comes together-around a shared passion for cars and the city that built the industry."

The Brands. The Experiences.

Show visitors can expect to see a broad array of nameplates, including Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Subaru, and Toyota as part of corporate-supported vehicle displays. Adding to the complement of brands will be dealer-supported vehicles representing Aston Martin, Audi, Ferrari, Honda, Hyundai, INEOS, Mercedes, Mini, Polestar, and Volkswagen.

Many of these brands will also be featured on indoor track activations, which, at the 2025 Detroit Auto Show, provided more than 100,000 exhilarating rides to attendees.

A Gallery of Luxury and Performance.

The Gallery will feature a dozen of the world's most renowned brands, including Ariel, Bentley, Jaguar, Koenigsegg, Lamborghini, Land Rover, Lotus, Maserati, McLaren, Morgan, Pagani, Pininfarina, Porsche, and Rolls-Royce. This exclusive showcase of more than two dozen ultra-luxury and performance vehicles is being curated from Metro Detroit dealerships and owner enthusiast collections. Considered the show's signature luxury automotive experience, The Gallery kicks off the 2026 Detroit Auto Show on Jan. 13 with a ticketed Fundraiser with proceeds benefitting Forgotten Harvest. The Gallery is sponsored by Delta Air Lines.

A Showcase for NACTOY Finalists

All nine finalists for the 2026 North American Car, Truck and Utility Vehicle of the Year (NACTOY) awards will be on display, representing the seven brands in contention: Dodge, Ford, Honda, Hyundai, Lucid, Nissan, and Ram. Long considered one of the most highly anticipated and industry-significant award programs, NACTOY will announce its 2026 award winners during Media and Industry Days on Wednesday, Jan. 14 at Huntington Place.

More on the Horizon

Expect more announcements about what's happening at the show, including family friendly activities. To keep up with the latest news, visit detroitautoshow.com and link to all social platforms.

About the Detroit Auto Show

Recognized as one of the world's most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to experience the future of mobility and the heart of Detroit's creative energy.

2026 Detroit Auto Show Highlights

The Gallery Fundraiser: Tuesday, Jan. 13
Media & Industry Days: Wednesday-Thursday, Jan. 14-15
Mobility Global Forum: Wednesday-Thursday, Jan. 14-15
Future Leaders Program (University Student Access & Career Pathways): Thursday, Jan. 15
Charity Preview: Friday, Jan. 16
Public Show: Saturday-Sunday, Jan. 17-25
Racing Day presented by the Detroit Grand Prix: Tuesday, Jan. 20
Future Leaders Program (High School Student Access & Career Pathways): Wednesday-Thursday, Jan. 21-22

Press Contacts:

Heather George - Detroit Auto Show, [email protected]