Packers reveal NFL rivalries uniforms, celebrating team's unique ownership

Packers reveal NFL rivalries uniforms, celebrating team's unique ownership

The Green Bay Packers today revealed the team's new NFL Rivalries alternate uniforms, a fresh take on the iconic green and gold celebrating the franchise's unique legacy and the traditions that have defined the Packers for more than a century.

The uniforms will make their on-field debut Oct. 11 against Chicago in the 214th meeting of the NFL's most storied rivalry, with the game presented by American Family Insurance. The jerseys, helmets and accompanying line of merchandise will be available at the Packers Pro Shop, both in-store and online, beginning Sept. 1.

Far from just a new alternate jersey, the Rivalries uniform tells the Packers' story - how small-town grit, generational pride and community ownership have powered an unmatched legacy of success and built a beloved global brand. The unwavering support of Packers fans, immortalized in framed stock certificates in more than 500,000 homes in Wisconsin and around the country, inspired the design.

The uniform features a desaturated vintage green jersey with delicate alabaster and gold stripes, paired with alabaster pants and a matching matte helmet with green and gold striping and a matte green facemask. The alabaster palette is reminiscent of the aged paper of historic Packers stock certificates, while the jersey numbers feature an engraved treatment modeled after the intricate lettering of paper currency, reflecting the financial support that has helped sustain the franchise.

Special details include a modernized interpretation of the classic interlocking GB logo on the chest, echoing the mark that appeared on Vince Lombardi-era sideline and practice gear, as well as the fans' signature rallying cry, "Go Pack Go," on the back of the helmet, and "Making History Since 1919" embroidered inside the collar.

To learn more about the uniforms and to see the details up close, visit packers.com/rivalries.

Rivalries, a league-wide Nike and NFL initiative, began in 2025 and is aimed at elevating NFL rivalry games through specially designed Nike uniforms and fan gear. This season, each team from the NFC North and AFC South will be wearing newly designed uniforms for a home game against a division rival.

# # #

Photo credit: Keller Nienau, Green Bay Packers

SOURCE: Green Bay Packers

Packers media contact:
Katie Hermsen
920-569-7218
[email protected]

About American Family Insurance
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation's 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current 'a+' credit rating through AM Best, and has distinction as a "Standing the Test of Time" company, which is represented by having an AM Best financial strength rating of 'A' or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.