Lisa Bought Her First Electric Vehicle. It Turned Her Into a TikTok Star.

Lisa Holland spent 36 years in public service, including a long career as a police officer in Georgia. Her days were defined by duty and a Ford she could always rely on.

Today, she's become an unexpected new voice in one of the fastest-growing communities online. With millions of views on her TikTok videos, Lisa is a go-to source for people curious about life with an electric vehicle.

I sat down with her to hear her story.

Your videos have become incredibly popular. What first inspired you to start creating content about your Mustang Mach-E®?

Holland: It all started in parking lots. Soon after bringing home my car, I found that a simple trip to the grocery store often turned into an impromptu Q&A session. I cannot tell you how many people would come up to me either with positiveor negative comments. People were just asking me all sorts of questions, and I was dispelling all their misconceptions about the car. I realized I could answer these questions on a larger scale, so I decided to jump onto TikTok.

What's the most common question or misconception you've had to dispel?

Charge times. A lot of people think when I'm traveling on road trips that they could get there 3 hours earlier because they have a gas car. You know, that's not true becauseonce I factor in the stops I would already be making, it doesn't add all that much extra time. And I wake up to a "full tank" when charging at home anyway.

Several of your posts are directly responding to criticisms or misconceptions. What's the reaction been like when interacting with the EV skeptical?

People still have questions about electric vehicles on TikTok, and sometimes I play along. I'm never really mean to anybody, but I try to get a little snarky and have fun with them. Some people apologize for saying nasty comments after I respond back nicely to them or in a funny way.

You've had some amazing success, with one video hitting over three million views. What was that one about?

It's funny, the most popular ones are often the simplest. In that video, I just narrated my walk toward my car on an Atlanta street. As I approached, the vehicle recognized me, the lights flashed in welcome, and I opened the door to the distinct startup chime. It's a moment of modern connection between driver and vehicle, and for some reason, it captivated millions.

Let's go back a bit. What led you to choose an electric vehicle in the first place?

My fascination with electric vehicles began years ago after test-driving an early electric model. I found it fun and zippy, but the limited range and unconventional styling weren't quite right for me. For years, I kept an eye on the evolving technology, waiting for a vehicle that blended thrilling performance with practical design and affordability.

And the Mustang Mach-E was the one that finally checked all the boxes?

Yes. I was obsessed when I saw this car. Unlike other electric models I felt were becoming ubiquitous, the Mustang Mach-E stood out with its unique colors and classic car-like interior. That was important to me. People that come in my car and sit in the car have no idea that it's all electric because it looks like a normal car.

Beyond the design, what has the day-to-day ownership experience been like?

The practicality sealed the deal, and the financial benefits became clear almost immediately. There are no oil changes and minimal maintenance. That, combined with the convenience of charging at home, meant the savings were substantial for me when compared to driving my previous gas vehicle.Many electric utilities offer reduced rates for charging during off-peak hours, so it's much cheaper than a trip to the gas station. For me, the ability to "fill up" overnight in my garage is a game-changer.

It's incredible that you're now inspiring others. What's it like knowing your videos are having a real impact?

 It's the best part. Followers frequently send messages telling me they bought a Mustang Mach-E because of my posts and instructional videos. And it's been a personal benefit, too. My newfound video editing skills have even become an asset in my day job, where I now create videos for the District Attorney's office.

Finally, with all this success, what keeps you motivated to keep posting?

From the beginning, my goal was simple: to be informative and correct the myths I kept hearing. That's how it started, and that's what I still love to do.

Emily Gabler writes for Ford Motor Company about electric vehicles, customer experience, and community.

¹Estimated fuel savings are based on comparison between 2025 Mustang Mach-E® Select with extended-range battery and eAWD with an EPA-est. combined consumption rate of 32 kWh/100 miles and 2025 Ford Escape 2.0L AWD with an EPA-est. combined rating of 26 MPG and a driving range of 408 miles. Q4 2024 average gasoline cost of $3.069/gallon, and residential electricity cost of $0.167/kWh with all charging carried out at home. Actual savings will vary with conditions such as external elements, vehicle maintenance, fuel price fluctuations, charging habits, and high-voltage battery age and state of health.

²Estimated fuel savings are based on comparison between 2025 F-150 Lightning® Lariat® with an EPA-est. combined consumption rate of 48 kWh/100 miles and 2025 Ford F-150 3.5L EcoBoost 4x4 with an EPA-est. combined rating of 19 MPG and a driving range of 684 miles. Q4 2024 average gasoline cost of $3.069/gallon, and residential electricity cost of $0.167/kWh with all charging carried out at home. Actual savings will vary with conditions such as external elements, vehicle maintenance, fuel price fluctuations, charging habits, and high-voltage battery age and state of health.