Netflix Inc.

04/01/2026 | Press release | Distributed by Public on 04/01/2026 14:37

Netflix Steps Up to the Plate: MLB Opening Night on Netflix Scores 3 Million US Viewers

  • Play ball! The 2026 MLB season debuted on Netflix last Wednesday, March 25, with an estimated average minute audience (AMA) of 3M US viewers (Live+SD) 1 tuning into the game, according to Nielsen Big Data + Panel.

  • Some other US highlights:

    • Highest primetime Opening Day viewership among P18-49 (1.38M)* since 2017.

    • Highest primetime Opening Day among P18-34 (636K)* since 2017.

    • The game represents the youngest MLB Opening Day audience in a decade. 1

  • The campaign has generated 200M owned global social impressions and 6M engagements to date.

  • MLB Opening Night presented by Adobe saw the New York Yankees secure a 7-0 victory over the San Francisco Giants.

  • The game served as the opening act for Netflix's three-event MLB slate. The action continues later this year with the T-Mobile Home Run Derby on July 13 and MLB at Field of Dreams on August 13, both streaming live only on Netflix.

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