Japan: Exporter Guide Annual

The Japanese food market was valued at $421 billion in 2024 with retail sales accounting for $193 billion (46 percent) and foodservice sales accounting for $228 billion (54 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States was the leading supplier of consumer-oriented agricultural products with a 15 percent market share. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. This report serves as an all-in-one resource for U.S. exporters to Japan with information on the food and beverage market, business culture, consumer preferences, import regulations, trends, and the U.S.-Japan Trade Agreement. Links to additional resources are provided in the report with further details on the preceding topics.