Thai E-commerce Platforms Adjust Seller Fees

1. Thai E-commerce Platforms Adjust Seller Fees

In September, Thailand's three major e-commerce platforms-Shopee, Lazada, and TikTok Shop-successively announced increases in seller transaction fees.

• Shopee has raised transaction fees by 0.6% to 1% (differentiated by product category) since September 15, and added a 1 Thai Baht platform infrastructure fee per order.

• Lazada announced on September 28 that the commission rate for both regular sellers and LazMall sellers will be uniformly increased by 2%.

• TikTok Shop will adjust its fee structure starting from October 1: a new "Business Growth Fee" of 5.35% for electronic products and 6.42% for other categories (capped at 199 Thai Baht per item) will be imposed, along with a 1.07 Thai Baht infrastructure fee (exempted for sellers with fewer than 100 monthly orders).

2. Shopee Brazil's Mall Section Achieves Milestone

It is reported that the mall section of Shopee Brazil has now gathered over 1,000 major brands, integrating brands from various fields into a single digital channel and marking a new milestone.

This growth is a result of the platform's preparations for the Double 11 Official Store Festival (a two-day event) in October.

In Q2 2025, Shopee launched more than 100 new brands, including Samsung, Electrolux, and Ikezaki. Currently, the platform is expanding its product portfolio by adding brands such as Calvin Klein and Insider (fashion), Risqué and Simple Organic (beauty), as well as GoPro, Oster, and TCL SEMP (electronics and home appliances).

According to the company, more than one-third of Brazilians visit the app monthly, which expands the reach of brands on the platform. The official store section has also integrated social commerce features, such as live streaming and short videos, as well as gamification elements.

The double discounts launched by Shopee on October 10 will focus on the official store section, bringing together offers from brands including Disney, Faber-Castell, L'Oréal Group, Hering, Havaianas, MadeiraMadeira, Mobly, Nivea, Nintendo, PlayStation, and Samsonite.

3. Vietnam's E-commerce Growth Target Raised

According to Vietnamese media reports, Vietnam's e-commerce sector achieved a growth rate of 25%-27% in the first 8 months of this year. The Ministry of Industry and Trade (MOIT) has raised the full-year 2025 growth target from the original 20%-22% to 25.5%.

The MOIT stated that e-commerce has become a highlight. Since the start of 2025, the e-commerce industry has set a growth target of 20%-22%. In fact, the market recorded a breakthrough growth rate of 25%-27% in the first 8 months of this year, 3-7 percentage points higher than expected.

Based on the recent implementation of the industry's growth target, the MOIT has adjusted the forecast scenarios for the remaining months and quarters of this year. The full-year B2C e-commerce growth target has been raised from 20%-22% to 25.5%, with the third quarter expected to reach 27.67%.

According to the MOIT, year-end consumption promotion activities have become a common practice-ranging from large-scale discount programs to local trade events-and they have played a catalytic role in driving growth.

Therefore, the adjustment is based not only on past figures but also takes into account seasonal market dynamics, ensuring that the e-commerce industry can maintain and exceed the new target.

Based on the implementation results of the industry's growth targets in recent years, the MOIT has forecast the growth of the e-commerce industry for the remaining months and quarters of 2025.

Specifically, the actual growth rate in the first six months of this year was adjusted from 19% to 20%. In July, the growth rate was raised from the initially projected 21% to 25%. August and September continued to maintain a high growth rate of 28%, compared with the previous 22%. This has pushed the average growth rate of Vietnam's e-commerce sector in Q3 2025 to 27.67%, nearly 6 percentage points higher than expected.

Notably, in Q4: October is expected to grow by 32% (instead of the original 23%); November by 34% (instead of the original 24%); and December will see a peak growth rate of 35% (instead of the original 28%). As a result, the average growth rate of Q4 2025 has been adjusted to 33.67%, nearly 8 percentage points higher than the previous forecast.