01/13/2026 | Press release | Archived content
IRVINE, Calif. - January 13, 2026- Alteryx Inc., a leading AI-ready data and analytics company, today announcedtheir expanded relationship with McLaren Racing to become an Official Partner of the McLaren United AS Team, extending its presence across additional motorsport categories.
For 2027, Alteryx branding will be featured prominently on McLaren's FIA World Endurance Championship Hypercars, signaling the company's deepening commitment to their partnership with McLaren and advanced data-driven insights. By unveiling all founding partners simultaneously, Alteryx and McLaren aim to maximize impact and highlight the collaborative nature of their WEC programme.
The announcement comes as McLaren Racing prepares to return to the front-running class of the 24 Hour of Le Mans 32 years after winning the French endurance race on its event debut in 1995. The entry will be the final jewel in McLaren Racing's Triple Crown campaign, which also includes Formula 1's Monaco Grand Prix and IndyCar's Indianapolis 500.
The FIA World Endurance Championship is a global sports-car racing series focused on endurance racing, featuring long-distance events that test reliability, strategy, and team performance. Races span from six to 24 hours and require multiple driver changes, emphasizing consistency, durability, and real-time decision-making. McLaren will compete in the Hypercar category, the top class of WEC introduced in 2023, which features closed-cockpit prototype race cars with varied designs built for extreme performance.
Andy MacMillan, Chief Executive Officer, Alteryx, said:
"McLaren has built an extraordinary data ecosystem from the ground up. Today, nearly every process relies on real-time data. Whether it's a race car or on the factory floor, decisions have to happen in the moment. We're looking forward to continuing our partnership with McLaren, the reigning F1 Constructors' Champions, as they push the boundaries of performance. What they are doing reflects a broader trend across industries: technology alone isn't enough. It's the combination of the right tools with a culture of speed, adaptability, and collaboration that creates a true competitive advantage."
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said:
"We've built a fantastic partnership with Alteryx in Formula 1, and we're delighted to expand that collaboration into the World Endurance Championship. Their expertise in data and analytics will play a key role as we take on this exciting new challenge."
The WEC entry underscores how Alteryx's analytics support McLaren's performance and reliability, enabling smarter, real-time decisions in one of the most data-intensive racing series in the world.
ABOUT ALTERYX: Alteryx is a leading AI-ready data and analytics company, that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses.
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