Roku Introduces Creator Destination and Brings New Creator FAST Channels to The Roku Channel

New destination aggregates must-hear podcasts, viral challenges, and more creator content while expanding premium creator programming

SAN JOSE, Calif. - May 19, 2026 - Roku announced the launch of Creators, a new entertainment destination that transforms how millions of Roku users can discover and stream creator content on the platform in the United States. As America's #1 TV streaming platform*, Roku uniquely curates and surfaces content from channels and applications across its ecosystem, making it easier than ever for users to discover and watch standout creator-driven entertainment in one place without navigating multiple channel apps.

"With the launch of our new Creators destination, we're making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning quality, without the hassle of searching across a dozen different apps," said Lisa Holme, Head of Content, Roku Media.

In addition to bringing Roku users the unified Creators destination, Roku is expanding its existing lineup of creator partnerships for The Roku Channel with new FAST (free ad-supported streaming TV) channels from popular creators and podcasters. These include Prof G Podcast Network, Modern Wisdom Podcast with Chris Williamson, Preston & Brianna, Stokes Twins, and Nomad Travel. More creators including iShowSpeed, Jesser, and the Kalogeras Sisters are set to join in the coming months. This content will join existing creator programming already available on The Roku Channel, including Alan Chikin Chow, MrBeast, Good Mythical Morning, Hot Ones, and more.

"Roku has supported creator content for years, and that foundation uniquely positions us to help creators and partners reach even more viewers," added Holme. "We're not asking creators to start from scratch on another platform. We're connecting the dots across our ecosystem, helping creators reach the 100-plus million households already streaming on Roku."

To access the Creators destination, users can scroll to the Categories section and click "More" to access the Creators tile. Viewers will be able to jump into creator programming quickly and seamlessly via dedicated rows for trending content, genres, and personalized recommendations. Additionally, there will be a dedicated Creators page within The Roku Channel that centralizes all creator content available on the streaming service.

*Hypothesis Group, Dec 2025

About Roku, Inc.

Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV™ models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.

Roku U.S. Media Contacts

Nicole Wilcox

[email protected]

Sophia Economou

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