Instagram’s redesign reflects the era of video and direct messaging

Instagram's latest navigation overhaul gives greater prominence to direct messaging (DM) and reels. The DM button now sits centre in the navigation bar and reels to the left. As an RMIT expert explains, these strategic changes reflect the dominance of short-form video and private messaging in how users engage with Instagram today.

Associate Professor Li Ping Thong, Associate Dean of Digital Design

"Instagram's latest updates aren't aesthetic choices, but a deliberate redesign to reposition reels and DMs as primary use cases of the platform. It's a strategic response to platforms like TikTok.

"Instagram has also added a horizontal swipe navigation between tabs: from the home screen, users swipe left to reach reels, then to DMs. It's a layered navigation intended to feel more fluid but also deliberate in shaping behaviour. It's a classic engagement funnel, encouraging content consumption before reaching DMs.

"Instagram is repositioning for users who consume reels and share via DMs, rather than the feed. This may be disorienting for those who valued the original Instagram experience, but younger users and creators already fluent in short-form and private sharing will adapt quickly.

"With reels more prominent in the user interface, algorithms now favour this content. Content creators will need to pivot for reach and engagement or risk falling behind the feed.

"These changes may cause friction - for example, moving the DM button to the bottom-centre disrupts established muscle memory.

"The update signals Instagram's shift away from its origins - photo galleries and static posts - toward short-form video and private one-to-one sharing."

Associate Professor Li Ping Thong is the Associate Dean of Digital Design at RMIT University School of Design, where she oversees the Animation, Games and Digital Media programs. A Digital Design expert specialising in User Experience (UX) and User Interface (UI) design, Li Ping's work spans user-centered design, immersive media and the evolving role of digital experiences in everyday life.

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