Cuisine Solutions Announced as Official Partner of IRONMAN North American Series

TAMPA, Fla. (Feb. 26, 2026) - Precision, preparation, and performance define every IRONMAN journey. Today, IRONMAN®, the global leader in triathlon, announced a multi-year partnership with Cuisine Solutions®, the global leader of sous vide innovation - uniting two brands guided by intention, consistency, and the pursuit of excellence. Long before race day begins, athletes rely on thoughtful preparation and the right nourishment - the same principles that have shaped Cuisine Solutions' pioneering approach to sous vide.

Beginning in March 2026, Cuisine Solutions will provide athletes across the IRONMAN North American Series access to chef crafted, clean ingredient sous vide proteins. From sous vide egg bites to sliced proteins, each is designed to perform in the demanding, high-energy environment of endurance events, delivering consistent, high-quality when it matters most.

As the Official Sous Vide Food Partner of the IRONMAN North American Series, Cuisine Solutions will also serve as the title sponsor of two iconic events in 2026: the Cuisine Solutions IRONMAN 70.3 Eagleman and the Cuisine Solutions IRONMAN 70.3 Washington Tri-Cities triathlons - celebrated for their world-class competition and deep community roots.

"We're proud to partner with Cuisine Solutions, an organization that shares our commitment to performance and stands for clean, high-quality food," said Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group. "This partnership brings meaningful value to our athletes as they prepare for and compete in IRONMAN and IRONMAN 70.3 events across North America."

"Last year, I had the opportunity to participate in IRONMAN 70.3 Maine with my daughter, and I truly loved both the experience and the environment. During that weekend, we ate more than 10 sous vide egg bites from the local Starbucks. The following week, we began conversations with IRONMAN about a potential partnership," said Felipe Hasselmann, Cuisine Solutions CEO and President. "IRONMAN is in the experience business, and we are in the memory business. This partnership will offer healthy options to IRONMAN participants, primarily through proteins and, of course, our sous vide egg bites. These products can be found at Starbucks locations nationwide as well as retailers like Costco, Target, Kroger, Sprouts, and Walmart. I'm excited about how this collaboration will inspire us to design more products specifically with endurance athletes in mind."

"As an IRONMAN athlete myself, I know how critical it is to have energy you can rely on - especially on race day," said Mark O'Donnell, Cuisine Solutions CFO and EVP. "Sous vide is built on precision and consistency, the same principles that define endurance racing, which is why this partnership is so personal."

Beyond the racecourse, Cuisine Solutions and IRONMAN share a belief that preparation, innovation, and precision unlock peak performance - whether in the kitchen or on the course.

For more information about Cuisine Solutions, visit www.cuisinesolutions.com or follow on Instagram, Facebook, TikTok, LinkedIn, and YouTube.

For more information on the 2026 Cuisine Solutions IRONMAN 70.3 Eagleman triathlon visit www.ironman.com/races/im703-eagleman. For additional information on the 2026 Cuisine Solutions IRONMAN 70.3 Washington Tri-Cities triathlon visit www.ironman.com/races/im703-washington-tri-cities.

To learn more about the IRONMAN and IRONMAN 70.3 brands and series of events, please visit www.ironman.com. Media inquiries may be directed to [email protected].

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About Cuisine Solutions
Cuisine Solutions is more than the global leader in sous vide - we are culinary contrarians driven by time and temperature, the two variables that ensure perfectly cooked food. We believe every meal should be more than food - it should be a moment to create memories. With over 100 award-winning chefs along with our in-house think tank, CREA, we deliver chef-crafted solutions that elevate every culinary experience - from professional kitchens to the family dining table. Our passionate innovation-led team pushes the boundaries of what's possible, creating sous vide products that don't just meet expectations - they redefine them.

Headquartered in Sterling, Virginia, we partner with leading retailers, hospitality brands, restaurants, and global operators to offer scalable, custom solutions that enhance efficiency and ensure uncompromising quality. We also empower home chefs with ready-to-eat, high-quality products that bring comfort and culinary excellence to your table. Beyond the kitchen, we are deeply committed to sustainability and giving back - from improving operations and manufacturing practices, to supporting responsible sourcing and recycling programs, and providing comfort through food to communities in crisis. At Cuisine Solutions our passion for food is matched only by our compassion for the world we serve. For more information on Cuisine Solutions, visit https://www.cuisinesolutions.com/.

About The IRONMAN Group
The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock 'n' Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai'i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about-ironman-group.