Atlanta Hawks and The Home Depot announce multiyear partnership to enhance fan experience and grow youth-focused community programming

The Atlanta Hawks & State Farm Arena today announced a multiyear partnership with The Home Depot, designating the Atlanta-based home improvement retailer as their Official Home Improvement Partner. The multi-year agreement includes in-arena entitlements, fan activations, digital content and community programming across metro Atlanta.

At the center of the partnership is the entitlement of the Atlanta Hawks Fan Zone, the arena's interactive fan destination, along with Harry the Hawk's Nest, Built by The Home Depot. The Home Depot's presence will extend throughout the award-winning venue with static and digital signage, including the 200-Level Impact Board, LED courtside and concourse-level exposure, the State Farm Arena digital marquee and in-game shot-tracking and stats integrations.

"Bringing together two Atlanta institutions like the Hawks and The Home Depot allows us to continue driving meaningful impact across our city, and we couldn't be more excited to partner with this 'True to Atlanta' brand," said Andrew Saltzman, Hawks and State Farm Arena's President of Business Enterprise and Chief Commercial Officer. "From dynamic new fan activations to programs introducing local students to high-demand careers, this partnership will deliver immediate energy and long-term value to our community."

Fans will also see and feel The Home Depot in the stands all season long through 'Build the Noise,' a season-long hammer stick giveaway distributed at all 41 regular season home games and every Hawks playoff home game. Additionally, The Home Depot will serve as presenting partner of the Hawks Value Pack ticket offer.

On the content side, The Home Depot will present the Hawks' "Built in the G" YouTube series and the team's roster page on Hawks.com. The partnership also includes rights with the College Park Skyhawks, the Hawks' NBA G League affiliate, including branding, community ticketing and talent appearances.

"The Home Depot is proud to call Atlanta home, and we're thrilled to partner with the Hawks, an organization that shares our deep connection to this city," said Allison Kolber, vice president of integrated marketing at The Home Depot. "This partnership builds on our presence in live sports and gives us another meaningful way to show up for our customers around the moments that bring people together. We look forward to creating memorable experiences for Hawks fans and making an impact across our hometown."

The partnership's community platform is built around career exposure and youth engagement:

• My Dreams Realized - A student engagement program in a joint effort with Atlanta Public Schools introducing students to careers in construction, design and the skilled trades, anchored by a Future City Exposure Day and field-based learning experiences.
• Community Court Tour - Summer basketball and fitness clinics for youth ages 6-16, paired with hands-on Saturday Kids Workshop DIY builds.
• The Home Depot Foundation - Beginning with the 2027-28 season, the Hawks will make an annual donation in support of the Foundation's work.

Founded in Atlanta in 1978, The Home Depot is the world's largest home improvement retailer. The partnership reinforces a shared commitment between two Atlanta institutions to invest in the city's neighborhoods, students and future workforce.

For more information on the Atlanta Hawks, visit Hawks.com.

For more information on The Home Depot, visit HomeDepot.com.

ABOUT THE ATLANTA HAWKS

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. The Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the transformation of State Farm Arena into Georgia's largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League). Atlanta Hawks Membership, which includes your seat for every home game, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.

ABOUT STATE FARM ARENA

Home to the NBA's Atlanta Hawks and the WNBA's Atlanta Dream, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability, and service. Inspired by the city, State Farm Arena showcases the core values of the organization: inclusiveness, authenticity, and innovation. From the first ever in-arena barbershop with the Killer Mike SWAG Shop to the Hawk Bar on the court behind the basket to the concourse to the Topgolf Swing Suites, State Farm Arena is True to Atlanta. Community and sustainability are at the core as the arena hosts the largest annual food distribution event with the Million Meal Pack and the arena was also the first venue in the world to earn TRUE (Total Resource Use and Efficiency) Platinum certification for zero waste. State Farm Arena was recently named Best Venue by Front Office Sports, a leading multi-platform media and news organization, and consistently ranks among the top 10 concert and event venues in the world from industry-leading publications Pollstar and Billboard. Accessible to every fan with a MARTA station adjacent, the downtown Atlanta arena hosts approximately 175 events and close to 2 million guests annually and stakes its claim as the city's best sports and live entertainment venue. For more information on State Farm Arena, visit StateFarmArena.com or follow on X @StateFarmArena and Instagram @StateFarmArena.

ABOUT THE HOME DEPOT

The Home Depot is the world's largest home improvement specialty retailer. At the end of the second quarter of fiscal 2026, the company operated a total of 2,364 retail stores and over 1,340 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 470,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.