Omnicom Media Wins Triple Grand Prix at the 2026 M&M Global Awards

Omnicom Media agencies have dominated at the 2026 M&M Global Awards, with OMD Worldwide securing the prestigious Agency Network of the Year title.

The success was driven by OMD Peru, which was named Agency of the Year after an outstanding performance led by SOS POS for Banco de Crédito del Perú. The campaign turned everyday POS terminals into emergency banking lifelines, helping Peruvians shut down stolen phones and protect their accounts in seconds.

SOS POS went on to take the top prize of Campaign of the Year, recognising it as the standout piece of work across the competition.

Alongside the three Grand Prix, the group picked up 23 category trophies, three leadership awards, and 13 Highly Commended awards for teams across Australia, Brazil, Canada, Finland, Germany, Greece, Lebanon, New Zealand, Peru, Spain, the UK and the USA.

Beauty Co-Lab also enjoyed a strong night, taking home four trophies and one Highly Commended award for CeraVe's The New Face of Legs. UM Canada picked up three trophies for KFC's Kyle F**cking Connor, winning Best Campaign for FMCG, Food & Beverage, Best Campaign Led by Talent and Best Local Execution of a Brand.

PHD UK took home two category trophies for the British Heart Foundation's In Living Memory, and Kleenex's Kleenex x Mr Doodle: Turning Media into Accessible Art campaigns. The agency's leadership team was also recognized, with PHD UK CEO Paul Knight named Media Agency Leader and Group Innovation Director Ben Fraser named Future Media Leader. Initiative's Group Director of Strategy, Mi Mai, was also recognised as a Future Media Leader.

Initiative Brazil picked up a category trophy for Cif's Clean My Name for Unilever in Best Local Execution of a Brand, while Initiative Canada was recognised for Wendy's Breakfast Battlegrounds in Best Use of AdTech. Hearts & Science Finland also took home a category trophy for TikTok Currency for client Verkkokauppa in Retail Media.

The M&M Global Awards celebrate and recognise the best media and marketing campaigns worldwide, setting a benchmark for excellence across the industry.

Omnicom Media's full list of winners at the 2026 M&M Global Awards is as follows:

Grand Prix

• Agency Network of the Year: OMD Worldwide
• Agency of the Year: OMD Peru
• Campaign of the Year: BCP, SOS POS (OMD Peru)

Winners

• Best Campaign for Automotive: Audi, The Interview That Never Happened (PHD Spain)
• Best Campaign for Entertainment, Media and Sport: Channel 4, Dirty Business (OMD UK)
• Best Campaign for Fashion, Beauty & Retail: CeraVe, The New Face of Legs (Beauty Co-Lab)
• Best Campaign for Financial & Utility Services: BCP, SOS POS (OMD Peru)
• Best Campaign for FMCG, Food & Beverage: KFC, Kyle F**cking Connor (UM Canada)
• Best Campaign for Pharma, Well-being & Healthcare: MSD, Love Creep (OMD New Zealand)
• Best Campaign Led by Cause: British Heart Foundation, In Living Memory (PHD UK)
• Best Campaign Led by Content: MSD, Love Creep (OMD New Zealand)
• Best Campaign Led by Data: BCP, SOS POS (OMD Peru)
• Best Campaign Led by Event or Experiential: Kleenex, Kleenex x Mr Doodle: Turning Media into Accessible Art (PHD UK)
• Best Campaign Led by Talent: CeraVe, The New Face of Legs (Beauty Co-Lab)
• Best Campaign Led by Talent: KFC, Kyle F**cking Connor (UM Canada)
• Best Communications Strategy: CeraVe, The New Face of Legs (Beauty Co-Lab)
• Best Creative Idea: BCP, SOS POS (OMD Peru)
• Best Integrated Campaign: CeraVe, The New Face of Legs (Beauty Co-Lab)
• Best Local Execution of a Brand: Cif, Clean My Name (Initiative Brazil)
• Best Local Execution of a Brand: KFC, Kyle F**cking Connor (UM Canada)
• Best Response Campaign: BCP, SOS POS (OMD Peru)
• Best Retail Media Campaign: Verkkokauppa, TikTok Currency (Hearts & Science Finland)
• Best Small Budget Campaign: McDonald's, The Filet-O-Fish Facebook Society of 2012 (OMD UK)
• Best Use of Adtech: Wendy's, Breakfast Battlegrounds (Initiative Canada)
• Best Use of Technology: McDonald's, From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable (OMD Germany)
• Best Use of Technology: BCP, SOS POS (OMD Peru)

Leadership Winners

• Future Media Leader: Mi Mai, Group Director, Strategy (Initiative USA)
• Future Media Leader: Ben Fraser, Group Innovation Director (PHD EMEA)
• Media Agency Leader: Paul Knight, CEO (PHD UK)

Highly Commended

• Best Campaign for a Specific Audience: McDonald's, The Filet-O-Fish Facebook Society of 2012 (OMD UK)
• Best Campaign for Automotive: mycar, Sunburnt Car (Hearts & Science Australia)
• Best Campaign for Automotive: CUPRA, Crash Text Auto (PHD Germany)
• Best Campaign for Fashion, Beauty & Retail: Verkkokauppa, TikTok Currency (Hearts & Science Finland)
• Best Campaign for Tourism & Travel: GetYourGuide, Guided by Flavour (Initiative UK)
• Best Campaign Led by a Partnership: CeraVe, The New Face of Legs (Beauty Co-Lab)
• Best Campaign Led by Cause: BCP, SOS POS (OMD Peru)
• Best Campaign Led by Content: Uber Eats, Build Your Own Super Bowl Commercial (PHD USA)
• Best Campaign Led by Traditional Media: Le Lait, The Pestacle: Rewriting Tradition (Touché! Canada)
• Best Inclusive Campaign: Nike, The Journey IIOME (Initiative UK)
• Best Local Execution of a Brand: Kleenex, Kleenex x Mr Doodle: Turning Media into Accessible Art (PHD UK)
• Best Response Campaign: International Committee of the Red Cross (ICRC), Laws Under Attack (OMD Lebanon)
• Best Use of AI: BIC, BIC Drop (Tempo OMD Greece)

For the complete list of winners, click here.