SoundOn partners with ACRCloud's new Derivative Works Detection service

The new Derivative Works Detection service from ACRCloud augments SoundOn's detection framework with industry-leading audio recognition technology, reinforcing its commitment to responsible music distribution and rightsholder protection

SoundOn, the all-in-one promotion and distribution platform for artists and labels, is pleased to announce that it is expanding its partnership with ACRCloud - a global leader in automatic content recognition technology - to implement its new Derivative Works Detection service.

ACRCloud's newly-developed Derivative Works Detection service enables music distributors and music streaming platforms to identify copyrighted tracks in their catalogs, even when those tracks have been significantly altered through speed or pitch shifting. Using advanced audio recognition, it ensures modified works are detected, supporting copyright compliance and proper monetization while protecting original creators' rights.

The new service from ACRCloud builds an extra layer of anti-fraud detection into SoundOn and ACRCloud's established, multi-layered approach to copyright compliance, which includes pre- and post-distribution review of every track, a rigorous customer identification process including a photo ID requirement, and escalation to human review as needed. This combination of ACRCloud's new pre-distribution technology combined with TikTok's robust in-house scanning technology will deliver a best-in-class, industry-leading, multi-signal detection framework, thereby reducing the risk of unauthorised uploads and helping ensure that content delivered to digital service providers is original, authorised, and trusted.

Nichal Sethi, Head of SoundOn, EMEA, said: "SoundOn was built to support artists at every stage of their journey, from first release through to global success, combining distribution, promotion and audience development in one platform. As we continue to help hundreds of thousands of artists grow their fanbases and generate revenue both on and off TikTok, it's essential that we uphold the highest standards of responsibility across the ecosystem.

"In combining ACRCloud's newest technology with our multiple in-house detection systems, we have developed a true best-in-class technology solution, enabling us to verify ownership and identify potential issues before distribution with the support of a trusted industry leader. This ensures that the music flowing through SoundOn is original, authorised, and positioned to deliver long-term value for artists and rightsholders alike."

Tony Li, Co-Founder of ACRCloud, said: "We're proud to partner with SoundOn to bring our automatic content recognition technology to a rapidly growing global distribution platform. By enabling accurate identification and verification of music at scale, we're helping support a more transparent and reliable ecosystem for artists, rightsholders, and digital services alike."

This partnership forms part of SoundOn's broader commitment to setting a high standard for distribution integrity, ensuring that innovation in music promotion and discovery is underpinned by strong safeguards for intellectual property.