AI, art and impact: MFA student James Malzahn pushes creative boundaries

For James Malzahn, art is not just something to observe - it's something to experience, question and even feel unsettled by. As an MFA student at the University of Waterloo, his work explores the evolving relationship between humans and technology, using artificial intelligence (AI), surveillance systems and immersive environments to challenge how we understand truth, authorship and control. 

"My goal is to create an experience that informs and prompts questions in the viewer," Malzahn says. "Experiencing information is quite different than simply reading information… My primary goal is not to provide answers or solutions; it is to promote thought and knowledge, inviting people into this complex conversation." 

A lifelong connection to technology 

Malzahn's  journey  is rooted in a deep, lifelong affinity for technology. As a teenager, he operated a bulletin board system - an early form of online communication - before building a career in computer systems, network design and data forensics. Even when he shifted to fine arts, that connection remained central. 

"I came to terms with the fact that technology was part of who I am," he says. 

That realization gained urgency following the 2013  revelations from Edward Snowden about global surveillance practices. "I felt that this was personal and something that people should be made aware of," Malzahn says. "I decided to reclaim our technology and create art that was impactful and memorable." 

Exploring AI,  misinformation  and  perception 

Today, Malzahn's research focuses on AI as both a creative nonhuman collaborator and interlocutor.

"AI has the potential to impact humanity - positively and negatively - in unimaginable ways," he says. "An enemy to being 'properly informed' is propaganda and misinformation… [AI] can create information that can fool your senses and blur the line between fact and fiction." 

His work brings these concerns into physical space through immersive installations that make invisible systems,  like surveillance and data collection,  visible and immediate. 

"I make it the focal point," he explains. "I do this by situating the viewer within the system while making the technology's function and capabilities visible. The goal is to awaken the viewers' senses to the techno-environment we live in." 

His thesis - The Victory Box - is designed to move audiences through moments of recognition and doubt, challenging viewers to reconsider what they see and trust. 

"As you reach the end of the experience, you should start questioning," he says. "My hope is  some people will be going back  [through the installation]  to see where their senses have deceived them."

A graduate experience built on opportunity and support 

At Waterloo, Malzahn found an environment that supports both the technical and conceptual dimensions of his work. Drawn by the University's strengths in artificial intelligence, as well as its smaller cohort and funding model, he says the program and his supervisors, Professors Matthew Carver and Xuan Ye, have enabled him to fully focus on his practice. 

"My experience here has been fantastic, and I am very thankful I chose to come here," he says. "Both the funding and the people - educators, peers, artists - have created a supportive environment in which my practice has evolved." 

That support has translated into meaningful opportunities beyond campus. Through  Fine Arts'  Shantz  Research Scholarship, Malzahn spent six weeks working with internationally recognized artist David Rokeby, gaining hands-on experience in technology-based  art. "That  was an incredibly  beneficial experience," he says. 

During that time, he also contributed to a live performance at an AI symposium  through the BMO lab  at the University of Toronto, creating AI-generated visuals as part of a collaborative  production. "I was hired to create an AI-generated video for a portion of the live play," he says. "That was a fantastic experience." 

These experiences reflect the program's emphasis on interdisciplinary collaboration and real-world application,  encouraging students to experiment across fields and engage with broader artistic and research communities. 

Along with teaching opportunities, Malzahn  also  values  the culture of dialogue at Waterloo, where engaging with faculty, peers and researchers across disciplines has strengthened his work. 

Looking ahead: shaping conversations through art 

As artificial intelligence continues to evolve, Malzahn sees his work as part of an ongoing and necessary conversation. 

"It's an important area and it's very interesting because it's constantly changing," he says. 

Looking ahead, he plans to continue exploring human-machine collaboration and the evolving boundaries of creativity and authorship. At its core, his work  remains  focused on helping people better understand the technologies shaping their lives. 

"I encourage all artists to use their skills and voices to positively impact the societies we live in," he says. "Everyone brings a unique perspective and lived experience that can be shared with others."