The retail sector in Taiwan includes convenience stores, supermarkets, and hypermarkets, which generated more than $30 billion in sales in 2024. The United States remains the leading supplier of consumer-oriented food and agricultural products to Taiwan. U.S. consumer-oriented products such as beef, poultry, and fresh fruit enjoyed more than 20 percent of the total market share. The aging population in Taiwan increasingly prefers products with added health benefits, while smaller family sizes are driving demand for smaller portion sizes.