SAN ANTONIO-THE NEW HOME OF THE TEXAS RESTAURANT SHOW AND TEXAS RESTAURANT AWARDS THROUGH 2028 Texas' Premier Foodservice Event Celebrates Record Growth and Expands its Footprint to the Alamo City AUSTIN, TX (October 13, 2025) - The Texas Restaurant Association (TRA) today announced that San Antonio will serve as the official host city for its signature events-the Texas Restaurant Show and the Texas Restaurant Awards - through 2028. The multi-year commitment follows record-breaking growth at the 2025 Show, where attendance surged by 20 percent year-over-year to more than 6,400 restaurant professionals, alongside 450 exhibitors from across the U.S., Mexico, Chile, Costa Rica, Italy, and Japan. As one of the largest and fastest-growing restaurant trade shows in the nation, the Texas Restaurant Show continues to deliver unmatched opportunities for innovation, education, and connection across the state's $138 billion foodservice economy. Presented by Eat Local. Eat Often., the Texas Restaurant Show brings together thousands of operators, chefs, suppliers, and thought leaders for two powerhouse days of business growth, networking, and inspiration. The Show features more than 40 live education sessions, four on-floor classrooms, and immersive experiences focused on technology, workforce development, operations, government affairs and culinary innovation. By anchoring the Show in San Antonio for three consecutive years, the TRA and the City of San Antonio will deepen collaboration to strengthen the restaurant and foodservice ecosystem across Texas, extend the state's influence nationwide, and build stronger culinary and trade connections with Mexico and the broader Latin American region. "The Texas Restaurant Show is where industry leaders unite to spark innovation and drive growth," said Tony Abruscato, Chief Marketing Officer of the Texas Restaurant Association. "By keeping the Show in San Antonio through 2028, we're doubling down on a city that embodies Texas hospitality and the entrepreneurial spirit of our industry. This partnership allows us to build new experiences, deliver even more value to our exhibitors, and create Texas-sized opportunities for every attendee." Why San Antonio? Why Now? San Antonio offers the ideal blend of access, hospitality, and culture: The 7th-largest city in the U.S., with world-class convention, hotel, and culinary infrastructure. A central Texas location, easily accessible from every major metro area. A nationally recognized food scene blending heritage and innovation, from Tex-Mex to global fusion. Strong civic partnerships across tourism, hospitality, and small business development. Deep LATAM connections that position San Antonio as a bridge for international trade, talent, and culinary collaboration across the Americas. 2026-2028 Show Schedule July 12-13, 2026 - Henry B. González Convention Center, San Antonio July 11-12, 2027 - San Antonio (90th Anniversary Celebration of TRA and the Show) July 16-17, 2028 - San Antonio The 2026 Show will feature 7,000+ attendees, 500+ exhibitor booths, and expanded experiential zones, including leadership summits, technology demos, and regional chef showcases. Each year, the Texas Restaurant Awards will headline opening Sunday, celebrating excellence and leadership across the state's restaurant and hospitality industry. Beyond the Show floor, the Texas Restaurant Show fuels the state's economy and industry advancement: Generates millions in local economic activity through hotel stays, dining, and tourism. Strengthens partnerships between restaurants, suppliers, educators, and policymakers. Drives workforce development by aligning with the Texas Restaurant Foundation's education and training programs. Showcases innovation and entrepreneurship, from AI and sustainability to culinary creativity. Exhibit and sponsorship sales are now open for the 2026 Texas Restaurant Show. Companies interested in showcasing products, technology, or services to decision-makers across Texas's restaurant and hospitality sectors can reserve booth space today. Early exhibitors receive discounted pricing, premium placement, and exclusive marketing visibility. Attendee registration opens January 2026. Visit
https://www.txrestaurantshow.com to purchase a booth, explore sponsorship opportunities, or register to attend. ABOUT THE TEXAS RESTAURANT SHOW The Texas Restaurant Show, presented by Eat Local. Eat Often. is the Texas Restaurant Association's annual restaurant and foodservice expo. The largest event of its kind in the Southwest, it features cutting-edge exhibits, educational panels, and interactive experiences designed to help businesses thrive in the ever-evolving hospitality landscape. Backed by 88 years of industry leadership, the Show is a must-attend event for restaurant operators, chefs, and foodservice professionals. For more information, visit
https://www.texasrestaurantshow.com. ABOUT THE TEXAS RESTAURANT ASSOCIATION Formed in 1937, the Texas Restaurant Association (TRA) serves as the leading advocate and resource for the foodservice industry in Texas. Representing the state's $138 billion restaurant industry and its 57,000+ locations, the TRA works to protect, advance, and educate the industry's 1.4 million employees. Alongside the Texas Restaurant Foundation, the TRA continues to drive growth and innovation in the hospitality sector. For more information, visit
https://www.txrestaurant.org.