NMMA - National Marine Manufacturers Association Inc.

04/06/2026 | Press release | Distributed by Public on 04/06/2026 09:05

Latest Outboard Engine Trends Report Shows Shift to Higher Horsepower Continues

NMMA released its annual Outboard Engine Sales Trends report, part of the 2025 U.S. Recreational Boating Statistical Abstract, offering a comprehensive look at one of the recreational boating industry's closely watched segments.

In 2025, U.S. outboard engine sales totaled 267,000 units, a 3.9% decline year-over-year. Despite softer unit demand, the market remained stable overall, supported by resilient pricing and continued strength in higher horsepower segments. Total market value reached $3.5 billion, while average retail prices rose 3.2% to $13,081.

This comprehensive annual trends report provides a deep dive into the outboard engine market over more than 10 years, providing a valuable historical look at trends and market changes over time.
Data included in the 2025 Outboard Engine Sales Trends report includes:
  • Higher horsepower remains in demand: Engines 300 horsepower and greater counted to lead the market with 39,700 units sold.
  • Regional concentration continues: The South Atlantic, Great Lakes, and Gulf Coast regions accounted for over 60% of unit sales and more than two-thirds of total market value, with Florida and Texas leading state-level demand.
NMMA members receive unlimited complimentary access to the digital versions of the annual U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Outboard Engine Sales Trends Report for $1,150.
In addition to this annual report, NMMA provides highly timely monthly wholesale shipment reports and retail reports for outboard engines in the U.S. and Canada.
Bookmark www.nmma.org/statistics/publications/statistical-abstract for direct and easy access.
Visit www.nmma.org/statistics or contact [email protected] for more information.
NMMA - National Marine Manufacturers Association Inc. published this content on April 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 06, 2026 at 15:05 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]