Willkie Farr & Gallagher LLP
07/15/2026 | News release | Distributed by Public on 07/16/2026 00:54
Willkie Advises on Launch of Wonderloom Media and Its First YouTube Channel Acquisition
Willkie Advises on Launch of Wonderloom Media and Its First YouTube Channel Acquisition
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July 15, 2026
Willkie represented Wonderloom Media and its founder Ed Simpson on the launch of the new media platform with Content Partners and its acquisition of Dr. Insanity, a popular YouTube channel.
The new company is focused on acquiring and scaling high-potential YouTube-native and creator-led content businesses, and has completed its first acquisition - Dr. Insanity, one of YouTube's largest true crime channels.
Media executive Ed Simpson, formerly Chief Strategy Officer of Wheelhouse, will serve as CEO of Wonderloom Media, combining Content Partners' media investment expertise with Simpson's operating experience.
The Willkie team was led by partners Steve Hurdle and Tilda Cho and included associates David Lee and Daniel Brower.
The new company is focused on acquiring and scaling high-potential YouTube-native and creator-led content businesses, and has completed its first acquisition - Dr. Insanity, one of YouTube's largest true crime channels.
Media executive Ed Simpson, formerly Chief Strategy Officer of Wheelhouse, will serve as CEO of Wonderloom Media, combining Content Partners' media investment expertise with Simpson's operating experience.
The Willkie team was led by partners Steve Hurdle and Tilda Cho and included associates David Lee and Daniel Brower.
Steven E. Hurdle Jr. Partner Corporate & Financial Services
Los Angeles [email protected] +1 310 855 3140
Daniel Brower Associate Corporate & Financial Services
Los Angeles [email protected] +1 310 728 8363
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Willkie Farr & Gallagher LLP published this content on July 15, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 16, 2026 at 06:54 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]