• 7,157 bookings secured since the launch of the 2026 Proton S70 on 11 February

• 40,112 units delivered since debut as the S70 strengthens demand for C-segment sedans in Malaysia

Subang Jaya, 13 March 2026 - PROTON has recorded strong early demand for the 2026 Proton S70, with 7,157 bookings secured since order books opened on 11 February. The encouraging response underscores continued confidence among Malaysian buyers in the model while highlighting the growing appeal of PROTON's C-segment sedan offering.

Since its introduction in November 2023, the Proton S70 has steadily built momentum in the market, with total deliveries surpassing the 40,000-unit mark, a significant milestone that reinforces the model's role in revitalising interest in the sedan segment in Malaysia.

Strong value proposition drives Proton S70 momentum

The Proton S70's performance has helped reshape the competitive landscape for sedans in Malaysia. By delivering a combination of modern design, strong performance and accessible pricing, the model has attracted buyers looking for a more sophisticated alternative within the category.

2026 S70 is powered by a 1.5-litre turbocharged engine producing 181PS and 290Nm of torque, paired with a 7-speed dual clutch transmission, offering a balance of responsive performance and everyday drivability. A spacious cabin, advanced connectivity features and a comprehensive suite of driver assistance technologies further enhance its appeal for drivers seeking both comfort and practicality.

Complementing the product is PROTON's extensive nationwide network, which remains one of the largest automotive sales and service networks in Malaysia. With 190 3S/4S outlets together with 77 Body & Paint (B&P) centres nationwide, customers benefit from convenient access to after sales support and servicing. Initiatives such as 1-Day Service Delivery and relief vehicle support for extended repairs to ensure smooth ownership experience.

"Surpassing the 40,000-unit milestone since its debut is a significant achievement for the PROTON and demonstrates the continued confidence Malaysians have in the model. We will remain committed to build on this momentum while ensuring customers continue to benefit from the strong ownership experience supported by PROTON's nationwide network" said Dato' Ir. Abdul Rashid Musa, Chief Executive Officer of Proton Edar Sdn Bhd.

For more information or to place a booking, customers are encouraged to visit any PROTON authorised outlet nationwide or follow Proton Cars Official on all major social media platforms for the latest updates.

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