The Associate Reel – 8/31-9/14

Companies with varied self-care industry expertise*

Innovations in Nutrition & Wellness (INW) - INW is one of the leading Contract Development and Manufacturing Organizations (CDMOs) in the nutrition space providing manufacturing, product development, innovative solutions, quality, and regulatory expertise to the industry with unsurpassed reliability. INW offers both scale and operational flexibility across powders, solid dose, liquids, probiotics, gel-packs, and soft gels to support a broad spectrum of customers ranging from the industry's fastest growing, emerging brands to the largest Consumer Packaged Goods (CPG) platforms in the world.

Areas of Focus: Contract Manufacturing; Dietary Supplements

Connect with: Jeremy Bartos, Chief Science Officer, [email protected]

Sanner of America, Inc. - As a CDMO, we provide a full spectrum of services, from the initial design and development phases to mass production of everything from single-use consumables to complex electromechanical devices.

With more than 60 years of experience in providing physical and chemical stability packaging for moisture sensitive drug products (Rx and OTC), dietary supplements and medical devices (test strip, in-vitro diagnostics, point of care) we offer primary and secondary desiccant packaging portfolios in unparalleled quality and customized solutions.

Our agility, scalability and substantial production capacity allows us to cater to a wide range of specific customer needs - whether for small production runs or high-volume manufacturing.

Supported by our state-of-the-art production facilities across Europe, Asia, and North America, Sanner is a strong partner of choice to support our clients to bring their healthcare products and medical devices to their local markets efficiently.

Areas of Focus: Contract Manufacturing; OTC Medical Devices; Dietary Supplements; Other Products(Beauty, Rx, etc.); Over-the-Counter Medications; Packaging Design; Point-of-Care Solutions

Connect with: Chris Gilmor, VP of Sales, [email protected]

Temu - Founded in Boston, Massachusetts, in 2022, Temu is an e-commerce platform that connects consumers with millions of merchandise partners and brands. Temu is dedicated to providing high-quality products at affordable prices to its customers.

Areas of Focus: Information Technology Services; Retailer

Connect with: Christine Casaceli, Head of IP Compliance - US, [email protected]

Tina T Consulting, LLC - Tina Terraciano is the founder of Tina T Consulting, LLC, a company that designs healthcare professional marketing campaigns to increase brand awareness and patient recommendations and deliver a positive ROI. Tina brings 20+ years of success in consumer healthcare products, excelling at generating and converting consumer, patient and physician insights and analytics into educational and business-building initiatives.

Areas of expertise include:

Development of strategy and tactics for marketing to healthcare professional to increase brand recommendations and measure ROI.

Serve as project management lead with agencies on creative plan development and execution.

Design research for message development and testing and analytics plan for campaign measurement.

Generate recommendations for physician segmentation and targeting leveraging IQVIA, or similar data.

Product categories of expertise include: cough/cold/allergy medicine, pain relievers, nutritional supplements and women's health.

Areas of Focus: Consulting - Market Data & Consumer Insights; Consulting - Marketing

Connect with: Tina Terraciano, Principal, [email protected]

Weinman Schnee Morais Inc. (WSM) - WSM is a custom market research agency (qualitative, quantitative) that was founded in 1993 by Cynthia Weinman, Ph.D.

Healthcare research (OTC, Rx, Dental, Devices, Supplements, etc.) is a core WSM founding expertise area, working with clients across the healthcare spectrum (e.g., manufacturers, marketers, ad agencies, package design firms, healthcare systems).

We have conducted thousands of research projects across a broad spectrum of treatment areas and healthcare 'customer' types (consumers / patients, all HCP types, pharmacists, sales force, organizational decision-makers, payers) helping brands drive sales, including reversing declines.

Our healthcare research areas include concept / product testing, claims / messaging (identification, optimization, legal claim support), adoption behavior (inc. prescribing / recommending) target identification / refinement, tracking (equity, expert recommending / dispensing), pricing strategies, Rx to OTC switch, and more.

Our Research Philosophy: At WSM, we're social, psychological, and behavioral scientists. We see the customer as a deeper person, a person who has a relationship to and orientation to our client's brands and products / services. Our approach to research centers on deeply understanding the whys behind customer action, particularly the deep-lying emotions impacting behavior, and how our client's brand / product / service fits into the life of the customer. This deep understating of why and revealing how enables WSM to help our clients' brands and messaging resonate more deeply with their target audiences and spur action (e.g., buy it, use more, recommend it).

WSM is a certified Woman Owned Small Business (WOSB/WBENC) and a certified LGBTQIA+ business (NGLCCNY).

Areas of Focus: Consulting - Market Data & Consumer Insights

Connect with: Cynthia Weinman, Principal, [email protected]

*Not all companies from any given area of focus may be listed; The Associate Reel will highlight different CHPA Associate Member companies and their area(s) of focus on a random, rotating basis.